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把它带到白天的光中
案例简介：该运动的目标是提高对性骚扰问题的认识。由于克罗地亚人已经意识到身体暴力的存在，我们强调了非身体性虐待的问题，这个问题往往会留下看不见的后果。为了防止暴力和观众报警，人们需要谈论这个问题。把它带到天亮的地方。我们不相信仅仅通过展示就能解决这个问题，这就是为什么我们创建了一个邀请读者采取行动的广告。报纸材料的透明度被用来说明这个想法。为了看到 themessage，读者必须采取行动，将印刷广告推向光明。正面和背面结合起来揭示了看不见的问题并突出了问题 (黑色的眼睛是从描述非身体暴力后果的术语中形成的)。
把它带到白天的光中
案例简介：The goal of the campaign was to raise awareness about the problem of sexual harassment.As Croatian are already aware of the existence of physical violence we emphasized theproblem of non-physical sexual abuse, the one that often leaves invisible consequences.To prevent the violence and alarm the audience people need to speak about the problem .BRING IT TO THE LIGHT OF DAY.We do not believe that problem will be solved just by showing it, that is why we created an adthat invites the reader to take action.The transparency of newspaper material was used to illustrate the idea. In order to see themessage readers had to take action and lift the print ad towards a light. The front side and theback side combined reveal the invisible and highlight the problem (black eye is formed fromterms describing consequences of non physical violence).
Bring it to the light of day
案例简介：该运动的目标是提高对性骚扰问题的认识。由于克罗地亚人已经意识到身体暴力的存在，我们强调了非身体性虐待的问题，这个问题往往会留下看不见的后果。为了防止暴力和观众报警，人们需要谈论这个问题。把它带到天亮的地方。我们不相信仅仅通过展示就能解决这个问题，这就是为什么我们创建了一个邀请读者采取行动的广告。报纸材料的透明度被用来说明这个想法。为了看到 themessage，读者必须采取行动，将印刷广告推向光明。正面和背面结合起来揭示了看不见的问题并突出了问题 (黑色的眼睛是从描述非身体暴力后果的术语中形成的)。
Bring it to the light of day
案例简介：The goal of the campaign was to raise awareness about the problem of sexual harassment.As Croatian are already aware of the existence of physical violence we emphasized theproblem of non-physical sexual abuse, the one that often leaves invisible consequences.To prevent the violence and alarm the audience people need to speak about the problem .BRING IT TO THE LIGHT OF DAY.We do not believe that problem will be solved just by showing it, that is why we created an adthat invites the reader to take action.The transparency of newspaper material was used to illustrate the idea. In order to see themessage readers had to take action and lift the print ad towards a light. The front side and theback side combined reveal the invisible and highlight the problem (black eye is formed fromterms describing consequences of non physical violence).
把它带到白天的光中
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Bring it to the light of day
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基本信息
- 广告战役： #Bring it to the light of day - Womens room / Center for sexual rights#
- 广告品牌： Womens room - Center for sexual rights
- 发布日期： 2010-02-01
- 行业领域： 其他
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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