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狮子狗
案例简介：安德鲁 · 库珀是最新健怡可乐广告的幕后黑手，本周他展示了自己柔软的一面，首次为他的纯天然狗狗美容系列 “野生动物” 做广告。印刷活动是由广告公司 BETC London 创建的，该公司是 2月由库珀主演的 “园丁” 广告背后的同一家公司。 今天推出的首个 WildWash 广告描绘了高端护发运动的所有特征; 无可挑剔的造型模型在时尚中漂亮地点燃了光滑、不可思议的完美发型, tatler 和 Harpers Bazaar。 但这不是普通的高级时尚拍摄。WildWash 是 “豪华护发，为狗”，三个印刷品死刑以标志性的犬科动物为特色的人类模型: “shitzu” 、 “poodle” 和 “旧英国牧羊犬”。国际时尚、音乐和名人摄影师西蒙 · 哈里斯 (Simon Harris) 利用领先造型师萨利 · 奥尼尔 (Sally O'Neill) 的犬毛造型拍摄了这些优雅不敬的照片。
狮子狗
案例简介：Andrew Cooper, the hunk behind the latest Diet Coke advert, shows his soft side this week as he reveals the first ever advertising campaign for his all-natural dog grooming range ‘WildWash’. The print campaign has been created by advertising agency BETC London, the very same company behind the February’s ‘Gardener’ advert starring Cooper. Launching today, the inaugural WildWash adverts portray all the hallmarks of a high-end hair-care campaign; impeccably styled models lit beautifully with glossy, impossibly perfect tresses quite at home in Vogue, Tatler and Harpers Bazaar. But this is no ordinary high-fashion shoot. WildWash is ‘Luxury hair care, for dogs’ and the three print executions feature human models styled as iconic canine pedigrees: ‘The Shitzu’, ‘The Poodle’, and ‘The Old English Sheepdog’. The international fashion, music and celebrity photographer Simon Harris shot the elegantly irreverent photographs with canine hair styling courtesy of leading stylist Sally O’Neill.
The Poodle
案例简介：安德鲁 · 库珀是最新健怡可乐广告的幕后黑手，本周他展示了自己柔软的一面，首次为他的纯天然狗狗美容系列 “野生动物” 做广告。印刷活动是由广告公司 BETC London 创建的，该公司是 2月由库珀主演的 “园丁” 广告背后的同一家公司。 今天推出的首个 WildWash 广告描绘了高端护发运动的所有特征; 无可挑剔的造型模型在时尚中漂亮地点燃了光滑、不可思议的完美发型, tatler 和 Harpers Bazaar。 但这不是普通的高级时尚拍摄。WildWash 是 “豪华护发，为狗”，三个印刷品死刑以标志性的犬科动物为特色的人类模型: “shitzu” 、 “poodle” 和 “旧英国牧羊犬”。国际时尚、音乐和名人摄影师西蒙 · 哈里斯 (Simon Harris) 利用领先造型师萨利 · 奥尼尔 (Sally O'Neill) 的犬毛造型拍摄了这些优雅不敬的照片。
The Poodle
案例简介：Andrew Cooper, the hunk behind the latest Diet Coke advert, shows his soft side this week as he reveals the first ever advertising campaign for his all-natural dog grooming range ‘WildWash’. The print campaign has been created by advertising agency BETC London, the very same company behind the February’s ‘Gardener’ advert starring Cooper. Launching today, the inaugural WildWash adverts portray all the hallmarks of a high-end hair-care campaign; impeccably styled models lit beautifully with glossy, impossibly perfect tresses quite at home in Vogue, Tatler and Harpers Bazaar. But this is no ordinary high-fashion shoot. WildWash is ‘Luxury hair care, for dogs’ and the three print executions feature human models styled as iconic canine pedigrees: ‘The Shitzu’, ‘The Poodle’, and ‘The Old English Sheepdog’. The international fashion, music and celebrity photographer Simon Harris shot the elegantly irreverent photographs with canine hair styling courtesy of leading stylist Sally O’Neill.
狮子狗
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The Poodle
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基本信息
- 广告战役： #WildWash-平面-bf73#
- 广告品牌： WildWash
- 发布日期： 2013-10-28
- 行业领域： 互联网服务 , 房产/家居 , 日用品/母婴
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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Luxury haircare, for dogs.
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