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流亡
案例简介：每个人都有故事。巴卡德品牌和家族的故事可以用一个词来概括: “不可驯服。 “150 多年的不折不扣的激情战胜了非同寻常的困难，巴卡迪是朗姆酒品牌，讲述了真相比任何小说都要好的故事。无畏地纪念它的遗产，这个品牌的 DNA 中写着 “不可抑制的精神”，今天宣布推出 “自 1862 以来不可驯服的巴卡德, 一场新的全球营销活动讲述了巴卡德朗姆酒的故事，它起源于古巴，并激励消费者拥抱生活，大胆地生活，展示他们自己的 “不可抑制的精神” 电视、数字和平面广告体现了支撑朗姆酒品牌并帮助其繁荣的真正勇气和决心。广告的标题是 “我们记得禁令 -- 这是一场爆炸;” “一些人被踢出酒吧，另一些人被踢出国家;” 和 “地震, 火，流放，禁止-对不起命运，你选错了家庭。 这些广告提供了巴卡德在禁酒令、流亡古巴期间的历史快照，并展示了巴卡德家族是如何拥有克服地震、火灾的不可抑制的原始精神的, 战争和革命 -- 没有一个能打败他们的精神,因为 “真正的激情无法被驯服”。“这项运动旨在吸引千禧一代的消费者追求他们的激情，无论是什么 -- 就像巴卡迪家族所做的那样 -- 鼓励友情和性格的力量。
流亡
案例简介：Everyone has a story. The BACARDÍ brand and family’s story can be summed up with one word: “Untameable.” With more than 150 years of uncompromised passion triumphing against extraordinary odds, BACARDÍ is the rum brand with tales where the truth is better than any fiction. Fearlessly honoring its legacy, the brand with “Irrepressible Spirit” written in its DNA, today announced the launch of “BACARDÍ Untameable Since 1862,” a new global marketing campaign that tells the stories behind BACARDÍ rum, its origins in Cuba and inspires consumers to embrace life and live boldly to showcase their own “Irrepressible Spirit” The television, digital and print ads embody the true grit and determination that sustained the rum brand and helped it thrive. The advertising will feature headlines such as, “We Remember Prohibition – It was a Blast;” “Some Men are Kicked Out of Bars – Others are Kicked Out of Countries;” and “Earthquakes, Fire, Exile, Prohibition – Sorry Fate, You Picked the Wrong Family. The ads offer snapshots of the BACARDÍ history during prohibition, exile from Cuba, and showcase how the Bacardí family had the original irrepressible spirit to overcome earthquakes, fire, war and revolution—none of which could defeat their spirit, because “True Passion Can’t Be Tamed.” The campaign is designed to engage millennial consumers to pursue their passions no matter what—much like the Bacardí family did—encouraging camaraderie and strength of character.
EXILE
案例简介：每个人都有故事。巴卡德品牌和家族的故事可以用一个词来概括: “不可驯服。 “150 多年的不折不扣的激情战胜了非同寻常的困难，巴卡迪是朗姆酒品牌，讲述了真相比任何小说都要好的故事。无畏地纪念它的遗产，这个品牌的 DNA 中写着 “不可抑制的精神”，今天宣布推出 “自 1862 以来不可驯服的巴卡德, 一场新的全球营销活动讲述了巴卡德朗姆酒的故事，它起源于古巴，并激励消费者拥抱生活，大胆地生活，展示他们自己的 “不可抑制的精神” 电视、数字和平面广告体现了支撑朗姆酒品牌并帮助其繁荣的真正勇气和决心。广告的标题是 “我们记得禁令 -- 这是一场爆炸;” “一些人被踢出酒吧，另一些人被踢出国家;” 和 “地震, 火，流放，禁止-对不起命运，你选错了家庭。 这些广告提供了巴卡德在禁酒令、流亡古巴期间的历史快照，并展示了巴卡德家族是如何拥有克服地震、火灾的不可抑制的原始精神的, 战争和革命 -- 没有一个能打败他们的精神,因为 “真正的激情无法被驯服”。“这项运动旨在吸引千禧一代的消费者追求他们的激情，无论是什么 -- 就像巴卡迪家族所做的那样 -- 鼓励友情和性格的力量。
EXILE
案例简介：Everyone has a story. The BACARDÍ brand and family’s story can be summed up with one word: “Untameable.” With more than 150 years of uncompromised passion triumphing against extraordinary odds, BACARDÍ is the rum brand with tales where the truth is better than any fiction. Fearlessly honoring its legacy, the brand with “Irrepressible Spirit” written in its DNA, today announced the launch of “BACARDÍ Untameable Since 1862,” a new global marketing campaign that tells the stories behind BACARDÍ rum, its origins in Cuba and inspires consumers to embrace life and live boldly to showcase their own “Irrepressible Spirit” The television, digital and print ads embody the true grit and determination that sustained the rum brand and helped it thrive. The advertising will feature headlines such as, “We Remember Prohibition – It was a Blast;” “Some Men are Kicked Out of Bars – Others are Kicked Out of Countries;” and “Earthquakes, Fire, Exile, Prohibition – Sorry Fate, You Picked the Wrong Family. The ads offer snapshots of the BACARDÍ history during prohibition, exile from Cuba, and showcase how the Bacardí family had the original irrepressible spirit to overcome earthquakes, fire, war and revolution—none of which could defeat their spirit, because “True Passion Can’t Be Tamed.” The campaign is designed to engage millennial consumers to pursue their passions no matter what—much like the Bacardí family did—encouraging camaraderie and strength of character.
流亡
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基本信息
- 广告战役： #百加得-平面-1a83#
- 广告品牌： 百加得
- 发布日期： 2013-11-18
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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Some men are kicked out of bars. Others are kicked out of countries.
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