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感谢植物
案例简介：你有没有想过植物能为我们做什么？可能不是真的，对吗？“感谢植物” 运动是对植物为我们做的一切的轻松颂歌。这场运动的英雄是一部迷人的、充满植物的 80 秒电影，它为植物及其对人们健康和福祉的所有积极影响带来了声乐和视觉上的敬意。在一首被翻译成 4 种语言的歌曲和连续的回击的推动下, 这部电影带领观众沿着各种日常生活中植物扮演一个重要的配角，站在角落里的旅程。所有 13 个场景都是在为期两天的雄心勃勃的拍摄中拍摄的。我们使用了一个水景起重机来创造完美的运动和一系列镜头，以便近距离拍摄，很难到达镜头，比如嘴的内部过渡和冰箱场景。我们与植物造型师、艺术和灯光部门一起创造了一个稍微抽象的现实，以设定氛围，并帮助我们实现无缝过渡。这给了我们让每个场景感觉独特的能力，即使我们只有两套。这首歌是我们对水景速度的指导，以及光的变化、植物的运动、模型的作用和转换, 使它成为一个相当技术性的拍摄。结果是一部美丽的电影，有着惊人的视觉世界，让你始终保持专注和兴趣。尽管拍摄是技术性的，以植物作为电影的产物，它开始看起来像一个艺术项目，而不是广告。
感谢植物
案例简介：Have you ever thought about what plants do for us? Probably not really, right? The 'Thanks plants' campaign is a lighthearted ode to everything plants do for us.Hero of the campaign is a charming and plant-crammed 80-second film that brings a vocal and visual tribute to plants and all the positive effects they have on people's health and wellbeing. Driven by a song -which was translated to 4 languages- and a continuous pullback shot, the film takes viewers on a journey along all kinds of everyday situations in which plants play an important supporting role that’s standing in the corner.All thirteen scenes were shot during an ambitious 2-day shoot. We used a hydroscope crane to create the perfect motion and a range of lenses in order to get close up and hard to reach shots such as the inside of the mouth transition and the fridge scenes. We created a slightly abstract reality together with the Plant stylist, Art and Light department to set the mood and help us make the transitions seamless. This gave us the ability to make each scene feel unique even though we only had two sets.The song was our guideline for the speed of the hydroscope and that together with the change of the light, movement of the plants, acting of the model and the transitions, made it quite a technical shoot. The outcome is a beautiful film with a striking visual world that keeps you fixated and interested throughout. And even though the shoot was technical, with plants as the product of the film, it begins to look like an art project rather than ad.
Thanks Plants
案例简介：你有没有想过植物能为我们做什么？可能不是真的，对吗？“感谢植物” 运动是对植物为我们做的一切的轻松颂歌。这场运动的英雄是一部迷人的、充满植物的 80 秒电影，它为植物及其对人们健康和福祉的所有积极影响带来了声乐和视觉上的敬意。在一首被翻译成 4 种语言的歌曲和连续的回击的推动下, 这部电影带领观众沿着各种日常生活中植物扮演一个重要的配角，站在角落里的旅程。所有 13 个场景都是在为期两天的雄心勃勃的拍摄中拍摄的。我们使用了一个水景起重机来创造完美的运动和一系列镜头，以便近距离拍摄，很难到达镜头，比如嘴的内部过渡和冰箱场景。我们与植物造型师、艺术和灯光部门一起创造了一个稍微抽象的现实，以设定氛围，并帮助我们实现无缝过渡。这给了我们让每个场景感觉独特的能力，即使我们只有两套。这首歌是我们对水景速度的指导，以及光的变化、植物的运动、模型的作用和转换, 使它成为一个相当技术性的拍摄。结果是一部美丽的电影，有着惊人的视觉世界，让你始终保持专注和兴趣。尽管拍摄是技术性的，以植物作为电影的产物，它开始看起来像一个艺术项目，而不是广告。
Thanks Plants
案例简介：Have you ever thought about what plants do for us? Probably not really, right? The 'Thanks plants' campaign is a lighthearted ode to everything plants do for us.Hero of the campaign is a charming and plant-crammed 80-second film that brings a vocal and visual tribute to plants and all the positive effects they have on people's health and wellbeing. Driven by a song -which was translated to 4 languages- and a continuous pullback shot, the film takes viewers on a journey along all kinds of everyday situations in which plants play an important supporting role that’s standing in the corner.All thirteen scenes were shot during an ambitious 2-day shoot. We used a hydroscope crane to create the perfect motion and a range of lenses in order to get close up and hard to reach shots such as the inside of the mouth transition and the fridge scenes. We created a slightly abstract reality together with the Plant stylist, Art and Light department to set the mood and help us make the transitions seamless. This gave us the ability to make each scene feel unique even though we only had two sets.The song was our guideline for the speed of the hydroscope and that together with the change of the light, movement of the plants, acting of the model and the transitions, made it quite a technical shoot. The outcome is a beautiful film with a striking visual world that keeps you fixated and interested throughout. And even though the shoot was technical, with plants as the product of the film, it begins to look like an art project rather than ad.
感谢植物
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Thanks Plants
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基本信息
- 广告战役： #Thanks Plants#
- 广告品牌： Thejoyofplants.co.uk
- 发布日期： 2018-11-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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