本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
打破网球
案例简介：豪雅 (TAG HEUER) 发起了新的休息网球运动，以介绍下一代网球明星，他们准备破坏这项运动的既定格局。昨天，由创意电影公司Progress film Company和TAG Heuer共同发起了一项新的营销活动。这项名为 “休息网球” 的运动做出了适当的影响，介绍了四位游戏中的后起之秀，他们准备破坏这项运动的悠久秩序并开辟自己的历史道路。由progress的本·兰克斯特 (Ben Lankester) 执导的60英寸英雄电影是这场运动的核心。由四名ATP前30名球员组成 -- 费利克斯·奥格-阿里阿西梅、丹尼斯·沙波瓦洛夫、亚历克斯·德·米纳尔和弗朗西斯·蒂阿福 -- 该广告囊括了态度、决心、动力和野心定义了新一代运动员，因为他们着手打破障碍，并希望达到过去十年统治网球的传奇球员的高度，并与豪雅 (TAG Heuer) 的品牌座右铭 # DontCrackUnderPressure保持一致。中央英雄电影已在美国公开赛之前发行，其余2019年将发行特定的球员纪录片，战略性社交内容和摄影作品。
打破网球
案例简介：TAG HEUER launches new Break Tennis campaign to introduce the next generation of tennis stars, ready to disrupt the sport’s established landscape.. Yesterday saw the launch of a new marketing campaign developed by creative film agency The Progress Film Company, alongside TAG Heuer. The campaign, titled Break Tennis, makes a suitably impactful statement, introducing four of the game’s rising stars who are ready to disrupt the sport’s long-established order and forge their own historic path. A 60” hero film, directed by Progress’ Ben Lankester, lies at the heart of the campaign. Featuring four top 30 ATP players - Felix Auger-Aliassime, Denis Shapovalov, Alex de Minaur & Frances Tiafoe - the commercial encapsulates the attitude, determination, drive and ambition that defines this new generation of athletes as they set out to break barriers and look to reach the heights of the legendary players who have ruled tennis for the past decade and is in keeping with TAG Heuer’s brand motto #DontCrackUnderPressure. The central hero film has been released ahead of the US Open, with specific player documentaries, strategic social content and photography launching throughout the remainder of 2019.
Break Tennis
案例简介：豪雅 (TAG HEUER) 发起了新的休息网球运动，以介绍下一代网球明星，他们准备破坏这项运动的既定格局。昨天，由创意电影公司Progress film Company和TAG Heuer共同发起了一项新的营销活动。这项名为 “休息网球” 的运动做出了适当的影响，介绍了四位游戏中的后起之秀，他们准备破坏这项运动的悠久秩序并开辟自己的历史道路。由progress的本·兰克斯特 (Ben Lankester) 执导的60英寸英雄电影是这场运动的核心。由四名ATP前30名球员组成 -- 费利克斯·奥格-阿里阿西梅、丹尼斯·沙波瓦洛夫、亚历克斯·德·米纳尔和弗朗西斯·蒂阿福 -- 该广告囊括了态度、决心、动力和野心定义了新一代运动员，因为他们着手打破障碍，并希望达到过去十年统治网球的传奇球员的高度，并与豪雅 (TAG Heuer) 的品牌座右铭 # DontCrackUnderPressure保持一致。中央英雄电影已在美国公开赛之前发行，其余2019年将发行特定的球员纪录片，战略性社交内容和摄影作品。
Break Tennis
案例简介：TAG HEUER launches new Break Tennis campaign to introduce the next generation of tennis stars, ready to disrupt the sport’s established landscape.. Yesterday saw the launch of a new marketing campaign developed by creative film agency The Progress Film Company, alongside TAG Heuer. The campaign, titled Break Tennis, makes a suitably impactful statement, introducing four of the game’s rising stars who are ready to disrupt the sport’s long-established order and forge their own historic path. A 60” hero film, directed by Progress’ Ben Lankester, lies at the heart of the campaign. Featuring four top 30 ATP players - Felix Auger-Aliassime, Denis Shapovalov, Alex de Minaur & Frances Tiafoe - the commercial encapsulates the attitude, determination, drive and ambition that defines this new generation of athletes as they set out to break barriers and look to reach the heights of the legendary players who have ruled tennis for the past decade and is in keeping with TAG Heuer’s brand motto #DontCrackUnderPressure. The central hero film has been released ahead of the US Open, with specific player documentaries, strategic social content and photography launching throughout the remainder of 2019.
打破网球
暂无简介
Break Tennis
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
