Behind the Music. Behind the Mac.苹果在其英国 YouTube 频道“Apple United Kingdonm”上发布了一支新的“Behind the Mac”系列视频《Behind the music. Behind the Mac》，讲述了英国音乐人们创作的背后故事，特别记录了音乐人们利用 Apple Mac 进行创作、作曲、录音的艺术家。这段短片采用简单的幻灯片风格，以黑白照片的形式重点介绍了多位英国艺术家。其中包括 Paul McCartney、David Bowie、Zane Lowe 等音乐人。从卧室到录音室再到体育场巡演，英国音乐人都离不开利用 Apple Mac 进行创作。苹果旨在通过这支视频告诉大家，传奇的音乐也离不开音乐人的努力和他们使用的 Apple Mac。视频背景音乐是由音乐人 Swindle 和 Rider Shafique，P Money，D Double E，Daley 合作的说唱歌曲 《What We Do》。苹果还为这些幕后故事制作了网站，该网站旨在推广 Apple Mac 以及适合音乐人使用的几款后期软件。《What We Do》歌词全文Do you, do I, do weEver stop to question why we doWhat we doFor there are so many why's on this quest for truthBut you see the truth never liesAnd they say that family cannot hideAnd the honest truth is thatI see myself within youSo I ask, why the dividesWhether it's between shade or hueIsland pride, class, religionWhere one residesFor these post codesWe're ready to dieDie over bonds and tiesThat are not as strong as the bondThat connects me to youI can relate to your struggleI overstand the hustleBut it's the music that movesYour sixteen bars are more powerfulThan the pull-upWe document the times andEnlighten the confusedUnified to rhyme, the future is oursAs long as it's a future that we produceRemember, we are still brothersWhatever path we chooseWe're still brothers so respect dueIt's what we doThat's what we doI used to roll in a gangBegging it with open handsGot a grip on lifeLooking at building plansGotta make a home for the famShe wants to go outShe wants to roll with her manShe wants to hold his handsWalk to the cinema everyone knows who I amYou ain't gotta cue up famBack in the day I was looking at Cripps likeBra, that's too much beefThen my little brother walks in my room likeBra, you got all that free?Shared all my money with family'Cos they was there for me when I never had music beatsI thank those that saw me and wrote and saidDon't stop your music pleaseThey already knowThat's what we doMy occupation on the roadThat's what we doI'm coming through the radioThat's what we doSitting in the studio, yo, yo