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Kjetil VS Sara
案例简介：结果 这部电影在挪威受到了很多积极的关注，在 Facebook 和 YouTube 上有近 200万次观看 (有机接触) (只有 500万挪威人, 所以将近一半的国家已经看到了 -- 到目前为止),在我们推出这部电影后的 8 周内，与去年同期相比，销售收入增长了 4% 以上。 战略 让挪威的父母意识到在学校的一天中，有多少孩子实际上是活跃的，因此了解全天适当营养的重要性。 概要 挪威儿童牛奶消费量多年来一直在下降。在学校喝牛奶的孩子比以前少了。简报提醒家长对学校孩子正确营养的需求。目的增加牛奶的销售 执行 这部电影于 8月19日在客户自己的 Facebook 页面上推出，并迅速获得了高人气和有机影响力。一周后，我们在挪威最大的商业电视频道进行了黄金时段的放映。我们还利用了 YouTube 、推特和 Instagram。 活动描述 为了提醒挪威人，孩子们在学校的日子里实际上是多么活跃，他们需要吃喝有营养的食物，我们拍摄并记录了萨拉 whilst 在学校操场上玩耍。然后，我们挑战挪威顶级运动员之一，世界杯高山滑雪赛车手和奥运会冠军 Kjetil Jansrud，复制萨拉的所有动作 -- 按成人大小缩放。 相关性 我们没有做广告，而是创造了一场有趣的比赛，因为我们缩小了诺威最著名的顶级运动员之一，让他参加了一场 8 岁的比赛。Rubicon (Endemol Shine Group) 正在制作基于这个概念的电视连续剧。
Kjetil VS Sara
案例简介：Outcome The film has received a lot of positive attention in Norway with nearly 2 million views (organic reach) on Facebook and YouTube (it’s only 5 million Norwegians, so nearly half the nation has seen it - so far), positive buzz and review in press and social media.During the 8 week period after we launched the film, the sales revenue are up more than 4% compared to the same period last year. Strategy Make Norwegian parents aware of how active many kids actually may be during the course of a school day, and hence the importance of proper nutrition throughout the day. Synopsis SituationThe Norwegian milk consume among kids has been on a decline for many years. Less kids drink milk in school than before. BriefRemind parents about the need for right nutrition for school kids. ObjectivesIncrease sales of milk Execution The film was launched on the clients own Facebook-page on the 19th of august and quickly achieved high popularity and organic reach. After one week we ran one prime time screening on Norway’s largest commercial TV-channel. As well we made use of YouTube, Twitter and Instagram. CampaignDescription In order to remind Norwegians of how active kids actually are during a school day, and that they need to eat and drink nutritious food, we filmed and documented Sara (8) whilst playing in the school playground. Then we challenged one of Norway’s top athletes, World Cup alpine ski racer and Olympic Champion Kjetil Jansrud, to copy all of Sara’s movements – scaled to adult size. Relevancy Instead of making an ad, we created an entertaining competition were we kind of shrunk one of Norways most famous top athletes and made him race an 8 year old. Rubicon (Endemol Shine Group) are in the prosess of making a TV-series based on the concept.
Kjetil VS Sara
案例简介：结果 这部电影在挪威受到了很多积极的关注，在 Facebook 和 YouTube 上有近 200万次观看 (有机接触) (只有 500万挪威人, 所以将近一半的国家已经看到了 -- 到目前为止),在我们推出这部电影后的 8 周内，与去年同期相比，销售收入增长了 4% 以上。 战略 让挪威的父母意识到在学校的一天中，有多少孩子实际上是活跃的，因此了解全天适当营养的重要性。 概要 挪威儿童牛奶消费量多年来一直在下降。在学校喝牛奶的孩子比以前少了。简报提醒家长对学校孩子正确营养的需求。目的增加牛奶的销售 执行 这部电影于 8月19日在客户自己的 Facebook 页面上推出，并迅速获得了高人气和有机影响力。一周后，我们在挪威最大的商业电视频道进行了黄金时段的放映。我们还利用了 YouTube 、推特和 Instagram。 活动描述 为了提醒挪威人，孩子们在学校的日子里实际上是多么活跃，他们需要吃喝有营养的食物，我们拍摄并记录了萨拉 whilst 在学校操场上玩耍。然后，我们挑战挪威顶级运动员之一，世界杯高山滑雪赛车手和奥运会冠军 Kjetil Jansrud，复制萨拉的所有动作 -- 按成人大小缩放。 相关性 我们没有做广告，而是创造了一场有趣的比赛，因为我们缩小了诺威最著名的顶级运动员之一，让他参加了一场 8 岁的比赛。Rubicon (Endemol Shine Group) 正在制作基于这个概念的电视连续剧。
Kjetil VS Sara
案例简介：Outcome The film has received a lot of positive attention in Norway with nearly 2 million views (organic reach) on Facebook and YouTube (it’s only 5 million Norwegians, so nearly half the nation has seen it - so far), positive buzz and review in press and social media.During the 8 week period after we launched the film, the sales revenue are up more than 4% compared to the same period last year. Strategy Make Norwegian parents aware of how active many kids actually may be during the course of a school day, and hence the importance of proper nutrition throughout the day. Synopsis SituationThe Norwegian milk consume among kids has been on a decline for many years. Less kids drink milk in school than before. BriefRemind parents about the need for right nutrition for school kids. ObjectivesIncrease sales of milk Execution The film was launched on the clients own Facebook-page on the 19th of august and quickly achieved high popularity and organic reach. After one week we ran one prime time screening on Norway’s largest commercial TV-channel. As well we made use of YouTube, Twitter and Instagram. CampaignDescription In order to remind Norwegians of how active kids actually are during a school day, and that they need to eat and drink nutritious food, we filmed and documented Sara (8) whilst playing in the school playground. Then we challenged one of Norway’s top athletes, World Cup alpine ski racer and Olympic Champion Kjetil Jansrud, to copy all of Sara’s movements – scaled to adult size. Relevancy Instead of making an ad, we created an entertaining competition were we kind of shrunk one of Norways most famous top athletes and made him race an 8 year old. Rubicon (Endemol Shine Group) are in the prosess of making a TV-series based on the concept.
Kjetil VS Sara
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Kjetil VS Sara
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