本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
可口可乐用视觉运动扰乱你的头脑
案例简介：图像能发出声音而不实际发出声音吗？可口可乐公司通过其中欧和东欧业务部门, 利用其丰富的感官广告历史，发起一场独特的活动，邀请观众在脑海中 “听到” 广告的形象。 该系列照片展示了经典可口可乐的宏观意象®瞬间: 气泡的 “嘶嘶”，瓶子的脱帽，罐头的打开。然后标题是 “尽量不要听到这个”，挑战观众避免在他们的脑海中播放声音，但同时嘲笑他们这样做。毕竟，寻求禁忌是人类的天性。或者，这是在人们头脑中更深层次的工作吗？ 这种效果被称为联觉。当两种不同的感觉交叉在我们的大脑中，产生人们听到一件事的印象，即使他们通过另一种感觉，他们的视觉受到刺激。可口可乐运动利用其即时可识别的产品和标志性的仪式，欺骗大脑自动将图像与特定的声音联系起来，用预期的声音填充沉默。它本质上是一种听觉错觉。
可口可乐用视觉运动扰乱你的头脑
案例简介：Can an image make a sound without actually making a sound? The Coca-Cola Company, via its Central & Eastern Europe Business Unit, leveraged its rich history of sensorial advertising to launch a unique campaign that invites viewers to “hear” the image of an ad in their heads. The series of photographs show macro imagery of classic Coca-Cola® moments: the “fizzing” of the bubbles, the uncapping of a bottle, and the opening of a can. The headline then reads “TRY NOT TO HEAR THIS”, challenging viewers to avoid playing the sounds in their heads, but at the same time taunting them to do so. After all, it’s human nature to seek the forbidden. Or, is it something deeper working in people’s heads? This effect is called synesthesia. It’s when two different senses cross in our brains, producing the impression people are hearing one thing even though they’re stimulated via another sense, their vision. The Coca-Cola campaign uses its instantly recognizable product and iconic rituals to trick the brain into automatically associating an image with a specific sound, filling in the silence with the expected sound. It’s in essence an auditory illusion.
Coca-Cola Messes With Your Head With Visual Campaign
案例简介：图像能发出声音而不实际发出声音吗？可口可乐公司通过其中欧和东欧业务部门, 利用其丰富的感官广告历史，发起一场独特的活动，邀请观众在脑海中 “听到” 广告的形象。 该系列照片展示了经典可口可乐的宏观意象®瞬间: 气泡的 “嘶嘶”，瓶子的脱帽，罐头的打开。然后标题是 “尽量不要听到这个”，挑战观众避免在他们的脑海中播放声音，但同时嘲笑他们这样做。毕竟，寻求禁忌是人类的天性。或者，这是在人们头脑中更深层次的工作吗？ 这种效果被称为联觉。当两种不同的感觉交叉在我们的大脑中，产生人们听到一件事的印象，即使他们通过另一种感觉，他们的视觉受到刺激。可口可乐运动利用其即时可识别的产品和标志性的仪式，欺骗大脑自动将图像与特定的声音联系起来，用预期的声音填充沉默。它本质上是一种听觉错觉。
Coca-Cola Messes With Your Head With Visual Campaign
案例简介：Can an image make a sound without actually making a sound? The Coca-Cola Company, via its Central & Eastern Europe Business Unit, leveraged its rich history of sensorial advertising to launch a unique campaign that invites viewers to “hear” the image of an ad in their heads. The series of photographs show macro imagery of classic Coca-Cola® moments: the “fizzing” of the bubbles, the uncapping of a bottle, and the opening of a can. The headline then reads “TRY NOT TO HEAR THIS”, challenging viewers to avoid playing the sounds in their heads, but at the same time taunting them to do so. After all, it’s human nature to seek the forbidden. Or, is it something deeper working in people’s heads? This effect is called synesthesia. It’s when two different senses cross in our brains, producing the impression people are hearing one thing even though they’re stimulated via another sense, their vision. The Coca-Cola campaign uses its instantly recognizable product and iconic rituals to trick the brain into automatically associating an image with a specific sound, filling in the silence with the expected sound. It’s in essence an auditory illusion.
可口可乐用视觉运动扰乱你的头脑
暂无简介
Coca-Cola Messes With Your Head With Visual Campaign
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Try not to hear this
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
