Orchestra Game Changer|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

管弦乐队游戏改变者

案例简介：巴西在各种媒体上谈论足球24/7。而且，由于世界上每个主要的足球联赛都有一首标志性的歌曲，因此我们看到了一个机会，最终使乐团获得了足球一直以来的一些关注。我们邀请了巴西好莱坞作曲家安东尼奥·平托与heli ó polis的音乐家合作创作一首歌。这首歌成为了新的圣保罗州冠军主题曲，并在比赛开幕和广播期间播放，将冠军的知名度变成了heli ó polis乐团的免费广告。那是一个乐团，在一个为足球而疯狂的国家成为头条新闻。

管弦乐队游戏改变者

案例简介：Brazil talks about soccer 24/7 in all sorts of media. And since every major soccer league in the world has a signature song, we saw an opportunity to finally give the Orchestra some of the attention soccer always has. We invited Antonio Pinto, a Brazilian Hollywood composer, to write a song in partnership with musicians from Heliópolis. The song became the new São Paulo’s State Championship theme tune and was played during game openings and broadcasts, turning the championship’s visibility into free advertising for Heliópolis Orchestra. That was an orchestra that made the headlines in a country mad for soccer.