Most Dangerous Street芝加哥是美国枪支暴力问题最严重的的城市之一。在芝加哥，每周都有近40人在街头被枪杀。芝加哥人对此暴力事件已经习以为常，近乎麻木和习惯。这种对犯罪的忽视和麻木就是对生命的不尊重。所以ICHV（Illinois Council Against Handgun Violence，伊利诺斯州反对枪支暴力委员会）和FCB芝加哥推出了一个街头装置“Most Dangerous Street”，这个装置被安置在一条容易发生枪击的巷子里，装置射出的每一束激光代表着被枪杀的一个受害者，同时受害者的信息还以投影的方式在巷子的墙壁上投射出来，讲述一个活生生的人被枪杀的事件，以引起人们对枪击暴力事件的重视。该组织呼吁人们在MostDangerousStreet.com网上支持《安全法案》，推动伊利诺伊州反对手枪暴力委员会的立法进程。在这条街上，人们可以“看到”枪支暴力。通过迷宫般的激光投影来感受被射击者的子弹轨迹。伴随着受害者家属的音频讲述，切身感受到枪击事件给受害者及其家属带来的伤害和反枪支暴力立法的迫切性。Most Dangerous Street Case StudyAdvertising Agency: FCB, Chicago, USA / FCBXEvent Production: Unit9 LA, Strictly FXChief Creative Officer: Liz TaylorWW Creative Partner: Fred LevronEVP, Head of Experiential: Kim DeNapoliAssociate Creative Director: Jack MillerSr. Copywriter: Jake RolandEVP, Production: Kerry HillSVP, Executive Producer: John BleedenProducer: Domenic CarusoVP, Management Director: Zach KieltykaAccount Supervisor: Lauren CartierAccount Supervisor: Daniel KimAccount Director: Tara ReardonAccount Executive: Matt BykowiczAccount Executive: Bianka KristenAccount Executive: Lindsay MooreSr. Project Manager: David EldredSr. Project Manager: Joey OrizczakProject Manager: Kara BurghardtDirector, Business Analyst: Michelle ObenBusiness Analyst: Carla GarciaTechnical Lead: Erik ChristiansonDeveloper: Brendan WhiteEP, Director of Music: Stump MahoneyProduction: Lord + ThomasDirector: Ben FlahertyExecutive Producer: Dan DelaneyLine Producer: Noiemi LobontDirector of Photography: Bryce DrobnyPhotographer: Steven PiperMoVI Operator: Myles BeesonEditorial: Lord + ThomasEditor: Nate Brav-McCabeExecutive Producer: Rene SteinkellnerVisual Effects / Color: Lord + ThomasColorist: Justin Orr + Caleb HillMotion Graphics: Mike CzerniukAudio: Lord + ThomasSound Designer and Mixer: Jason RyanAudio Assistant: Batsi ZesaguliProducer: Alex Bartczak