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像巨人互动名片
案例简介：Bittersuite 为像巨人一样的小型但充满活力的独立制作公司创建了一套强大的令人敬畏的名片。德班公司正在寻找一种有影响力的身份，展示他们超越生活的数字故事讲述专业知识。Bittersuite 的回应是创建了一系列六张透明、互动的名片，每张都有一个友好的巨人，姿势不同。通过透明的负面空间观看的任何东西都为巨人创造了一个场景和故事。潜在的客户、供应商和公众收到了这些卡片，并鼓励他们加入 # likegiles 在线故事。很快，人们开始玩牌，在网上分享他们的 “巨型赞” 互动，并创造了一个巨大的嗡嗡声。人们看到巨人接管了风景、建筑、海滩和道路。社交媒体上的这种互动有效地将像巨人一样的 “数字故事讲述者” 的标语栩栩如生。通过社交媒体分享的大量图片帮助创作了一个关于巨人走过城市景观的定格动画，这成为了像巨人一样的数字交流的一部分。
像巨人互动名片
案例简介：Bittersuite created a set of mighty awesome business cards for small, but energetic independent production company Like Giants. The Durban company was in search of an impactful identity that showcased their larger-than-life digital story-telling expertise. Bittersuite’s response was to create a series of six transparent, interactive business cards each featuring a friendly giant in a different precarious pose. Whatever is viewed through the transparent negative space creates a scene and story for the giant. Prospective clients, suppliers and the public received these cards with encouragement to join the #LIKEGIANTS story online. Soon enough, people started playing with the cards, sharing their ‘giant like’ interactions online and creating a great buzz. The giants were seen taking over landscapes, buildings, beaches and roads. This interactivity on social media effectively brought the Like Giants ‘digital story tellers’ tagline to life. The abundance of pictures that were shared through social media assisted in the creation of a stop-frame animation of the giant walking through a cityscape, which became a part of Like Giants’ digital communication.
Like Giants Interactive Business Cards
案例简介：Bittersuite 为像巨人一样的小型但充满活力的独立制作公司创建了一套强大的令人敬畏的名片。德班公司正在寻找一种有影响力的身份，展示他们超越生活的数字故事讲述专业知识。Bittersuite 的回应是创建了一系列六张透明、互动的名片，每张都有一个友好的巨人，姿势不同。通过透明的负面空间观看的任何东西都为巨人创造了一个场景和故事。潜在的客户、供应商和公众收到了这些卡片，并鼓励他们加入 # likegiles 在线故事。很快，人们开始玩牌，在网上分享他们的 “巨型赞” 互动，并创造了一个巨大的嗡嗡声。人们看到巨人接管了风景、建筑、海滩和道路。社交媒体上的这种互动有效地将像巨人一样的 “数字故事讲述者” 的标语栩栩如生。通过社交媒体分享的大量图片帮助创作了一个关于巨人走过城市景观的定格动画，这成为了像巨人一样的数字交流的一部分。
Like Giants Interactive Business Cards
案例简介：Bittersuite created a set of mighty awesome business cards for small, but energetic independent production company Like Giants. The Durban company was in search of an impactful identity that showcased their larger-than-life digital story-telling expertise. Bittersuite’s response was to create a series of six transparent, interactive business cards each featuring a friendly giant in a different precarious pose. Whatever is viewed through the transparent negative space creates a scene and story for the giant. Prospective clients, suppliers and the public received these cards with encouragement to join the #LIKEGIANTS story online. Soon enough, people started playing with the cards, sharing their ‘giant like’ interactions online and creating a great buzz. The giants were seen taking over landscapes, buildings, beaches and roads. This interactivity on social media effectively brought the Like Giants ‘digital story tellers’ tagline to life. The abundance of pictures that were shared through social media assisted in the creation of a stop-frame animation of the giant walking through a cityscape, which became a part of Like Giants’ digital communication.
像巨人互动名片
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Like Giants Interactive Business Cards
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基本信息
- 广告战役： #Like Giants Interactive Business Cards#
- 广告品牌： Interactive Business Cards
- 发布日期： 2015-12-01
- 行业领域： 出版 , 商务服务 , 印刷出版
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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