In An Absolut World, Friends Would Get Together More Often-Hot Tub|短视频|广告营销案例【ADGuider广告指南】

在一个绝对的世界里，朋友会经常聚在一起 -- 热水浴缸

案例简介：作为绝对世界运动中整体数字版本的一部分，我们接触了美国喜剧演员扎克 · 加利菲亚纳基斯，并要求他发展他对绝对世界的愿景。和其他喜剧演员蒂姆 · 海德克尔和埃里克 · 瓦尔海姆 (成人游泳的蒂姆和埃里克令人敬畏的表演，干得好!扎克写并制作了这部短片，根据《在一个绝对的世界里，朋友会更频繁地聚在一起》中的台词。通过结合他们独特的幽默感和风格，ABSOLUT 最终获得了一部非常成功、非常元且非常有趣的电影，这部电影面向在线喜剧社区, 由三位崭露头角的喜剧演员创作并主演。这部电影确立了 ABSOLUT 在在线喜剧世界中的地位 -- 这是 ABSOLUT 的第一次 -- 并因敢于与如此创新的喜剧演员合作而获得了大量的可信度。上下文这些电影被放在 Youtube 和喜剧网站 Funny or Die 上。为了让 Zach Galifianakis 的电影上映，蒂姆和埃里克使用他们自己的网站和个人网络来吸引粉丝。随着竞选活动的进行，越来越多的媒体拿起电影，这使得更多的人观看电影结果 94,584 对滑稽或死亡的看法在 Youtube 上观看 778,655 次 155,388 对 Myspace 的看法 6,383 对 Break 的看法 54,883,667 编辑印象 (与第二集一起) 前 7 周有 1,200 条评论 (基于 Youtube 、 Myspace 、 Funny Or Die 、 Break.com 的评论) 谷歌前 7 周点击 1,820 次 (所有搜索都在括号 “absolut zach” 内) 搞笑或死亡 (94,584 视图)

在一个绝对的世界里，朋友会经常聚在一起 -- 热水浴缸

案例简介：As part of the digital version of the overall In An ABSOLUT World campaign, we approached American comedian Zach Galifianakis and asked him to develop his vision of an ABSOLUT world. Together with fellow comedians Tim Heidecker and Eric Wareheim (of Adult Swim's Tim and Eric Awesome Show, Great Job! fame) Zach wrote and produced this short film based on the line In An ABSOLUT World, friends would get together more often. By very much incorporating their unique sense of humour and style, ABSOLUT ended up with a very successful, very meta - and very funny - movie directed towards the online comedy community, created by and starring three up-and-coming comedians in their absolute zenith. The movie established ABSOLUT as a presence in the online comedy world - a first for ABSOLUT - and gained tons of credibility for daring to work with such innovative comedians. Context The films were put on Youtube and the comedy site Funny or Die. To get the films out there Zach Galifianakis, Tim and Eric used their own sites and own personal networks to attract fans. As the campaign went along more and more media picked up the films, which made even more people watch the films Results 94,584 views on Funny Or Die 778,655 views on Youtube 155,388 views on Myspace 6,383 views on Break 54,883,667 Editorial Impressions (together with Episode 2) 1,200 Comments first 7 weeks (Based on comments on Youtube, Myspace, Funny Or Die, Break.com) 1,820 Google hits first 7 weeks (All searches made within brackets "absolut zach") FUNNY OR DIE (94,584 Views)