Princess Glossy|短视频|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

公主光泽

案例简介：在惠斯勒电影节上，你找不到通常的好莱坞电影。所以 Dare Vancouver 创建了一个广告活动，讲述了意想不到的故事。为电影节制作的预告片开始时就像好莱坞电影一样，但是左转。这个由伦敦的 Tokyoplastic 创作的动画场景，开始时就像迪士尼的一个可爱的公主故事，但很快就变成了一个你从 Scarface 这样的电影中期待的场景。好莱坞电影越来越容易预测，同样的故事一次又一次地讲述。惠斯勒电影节展示了讲述原创、意想不到故事的电影。《公主》一开始就像迪士尼世界中一个典型的好莱坞动画，但以一个非常意想不到的转折结束。

公主光泽

案例简介：At the Whistler Film Festival you won’t find the usual Hollywood movies. So Dare Vancouver created an ad campaign that tells unexpected stories. Trailers created for the festival start like predictable Hollywood movies, but take a hard left turn. This animated spot, created with Tokyoplastic in London, starts like a lovely princess story by Disney, but quickly turns into a scene you’d expect from a movie like Scarface. Hollywood movies are getting more and more predictable, with the same stories told time and time again. The Whistler Film Festival showcases films that tell original, unexpected stories. ‘Princess’ starts like a typical Hollywood animation in the world of Disney, but ends with a very unexpected twist.