Stop Downloadkill|海报/平面|广告营销案例【ADGuider广告指南】

停止下载 kill

案例简介：概要隐藏镜头性犯罪是韩国严重的性别不平等问题。在过去的 8 年里，它增加了 540%。甚至总统也向政府部门施压，要求解决非法偷窥视频的问题。秘密拍摄的视频显示了女性的裸体部位，或者女性参与性行为，每天都在网上流传。这些视频的受害者忍受着巨大的痛苦，其中一些人甚至自杀。但是韩国法律只惩罚那些拍摄视频的人，而不是那些观看视频的人。所以那些看着他们的人没有内疚。当没有针对观众的法律时，我们如何拯救隐藏的镜头受害者？为了解决这个问题，警方制作了假的隐藏镜头色情视频，观众再也不想看了。战略警方找到了一种方法，可以直接联系那些正在下载非法视频的人。警方网络犯罪小组首先追踪了人们从哪里下载非法偷窥视频。在发现 23 个流量最高的文件共享网站后，警方在那里分发了他们伪造的隐藏摄像头视频。视频展示了不同地方的女性，如地铁、汽车旅馆、浴室摊位、试衣间等。，谁，在视频的最后, 突然变成一个幽灵般的角色，吓到观众。总共上传了 3,500 个假视频，51,399 个偷窥狂直接下载。结果 51,399 偷窥狂下载了假视频。对警察观看视频的恐惧抑制了下载，非法偷窥视频的发行量下降了 21%。在全国所有主要新闻频道和全球 100 多个媒体频道都有报道。通过这些不同的媒体渠道，它接触了超过 500 万人。一个妇女非政府组织自愿参加了自己上传警察假视频的运动。此外，它还发起了关于性别不平等问题的讨论。人们开始要求政府惩罚那些观看偷窥视频的人。一名女性议员、女性名人和政府在他们的官方博客上也表达了他们对运动的支持。该运动于 2017年12月17日举行，2017年11月，国民议会提出了一项加强对偷窥罪惩罚的法案。* 报名表中的所有数据都是官方警方数据执行为了直接与下载非法偷窥视频的人打交道，警察网络犯罪小组秘密进入了此类视频的 “在线黑市”。他们使用几十个不同的 id 和 ip地址来愚弄下载者，上传了他们的假偷窥视频。从 Oct.17 到 2017年12月17日，总共有 3,500 个假偷窥视频被上传到 23 个文件共享网站。两个月来，51,399 偷窥狂下载了假视频。就在观众观看偷窥狂视频的那一刻，警察告诉他们他们造成的伤害，并向他们发出了严厉的警告。“必须看视频” 英国广播公司 “一个虚假的色情视频可怕的变态” 9 新闻 “反对隐藏相机的原创想法” 世界报活动描述警方决定让偷窥狂不再想看非法偷窥视频。他们使用假的隐藏相机视频来减少真实视频的流通，并通过改变想法来阻止观众下载和消费它们。假视频显示了不同地方的女性，在视频结束时，她们突然变成了一个幽灵般的角色，吓到了观众。字幕出现，说 “你可能是推动她自杀的人。警方正在监控这个网站。“许多妇女从一开始就参与了这一想法的发展，因为这也是一个打击性别不平等的问题。通过与一个妇女非政府组织的访谈和对受害者实际案件的仔细审议，对可能受害妇女会感到的恐惧被传递给了男人, 这样他们扭曲的性别观点就会得到纠正。 BriefWithProjectedOutcomes 越来越多的女性成为韩国隐藏镜头性犯罪的受害者。非法偷窥视频的问题如此严重，以至于韩国总统在就职后举行的第一次政策简报会上要求制定一项对策计划。一旦视频上传到网上，几乎不可能完全删除它们。而这所造成的损害直接影响到女性。这些受害者感到羞愧和痛苦，有些甚至被迫自杀。这是因为在韩国这个男性主导的社会，女人的贞洁被认为是重要的，所以被秘密镜头捕捉到的女人会受到审判和责备。但是韩国法律只惩罚那些拍摄视频的人，而不是那些观看视频的人。所以那些观看的人没有内疚。停止 Downloadkill 活动是第一个与从未受到监管的观众打交道的活动。它不仅遏制了非法视频的传播，还引发了关于惩罚那些看过偷窥视频的人。

停止下载 kill

案例简介：Synopsis Hidden camera sex crime is a serious gender inequality issue in South Korea. It has increased by 540% in the last 8 years. Even the president has come forward pressing government ministries to resolve the issue of illegal voyeur videos. Secretly filmed videos showing nude body parts of women, or women engaging in sexual acts are circulated online every day. The victims of these videos endure great suffering, some of them even resorting to suicide. But South Korean law only penalizes those filming the videos, not the ones watching them. So those who watch them do so without guilt. How could we save the hidden camera victims when there is no law against the viewers? To combat the issue, the police created fake hidden camera porn videos that viewers would never want to see again. Strategy The police found a way to directly reach those who were downloading the illegal videos. The Police Cybercrime Unit first tracked where people were downloading the illegal voyeur videos from. Upon identifying 23 file-sharing sites with the highest traffic, the police circulated their fake hidden camera videos there. The videos show women in different places, such as the subway, motel, bathroom stall, fitting room, etc., who, at the end of the video, suddenly change into a ghost-like character, scaring the viewer. A total of 3,500 fake videos were uploaded and 51,399 Peeping Toms directly downloaded them. Outcome 51,399 Peeping Toms downloaded the fake videos. The fear of the police watching them curbed downloads, and the circulation of illegal voyeur videos dropped by up to 21%. Featured in all major news channels nationwide and in over 100 media channels globally. Through these various media outlets, it reached over 5M people. A Women NGO voluntarily joined the campaign to upload the police’s fake videos themselves. Furthermore, it initiated a discussion about the gender inequality issue. And people started to ask government to penalize those who viewed the voyeur videos. A female lawmaker, female celebrity and the government on their official blog also expressed their support of the campaign. The Campaign took place from Oct.17 to Dec.17, 2017, and in November 2017, a bill to strengthen punishment for voyeur crimes was proposed in the National Assembly. *All data in the entry form are official police data Execution To directly deal with people downloading illegal voyeur videos, the Police Cybercrime Unit went undercover and entered the ‘online black market' of such videos. Using dozens of different IDs and IP addresses to fool downloaders, they uploaded their fake voyeur videos. From Oct.17 to Dec.17, 2017, a total of 3,500 fake voyeur videos were uploaded onto 23 file-sharing sites. For two months, 51,399 Peeping Toms downloaded the fake videos. The very moment the viewers watched the voyeur video, the police informed them of the harm they were causing and gave them a stern warning. “Must See Video” BBC “A fake porn video horrifying perverts” 9 NEWS “Original idea against hidden camera" Le Monde CampaignDescription The Police decided to make Peeping Toms never want to see illegal voyeur videos again. They used fake hidden camera videos to reduce the circulation of the real ones, and also to discourage viewers from downloading and consuming them by changing their thoughts. The fake videos show women in different places who, at the end of the video, suddenly change into a ghost-like character, scaring the viewer. And subtitles appear, saying “You might be the one pushing her to commit suicide. Police are monitoring this site.” Many women were involved in the development of this idea from the beginning, as it is also an issue of fighting gender inequality. Through interviews conducted with an NGO for women and careful consideration of actual cases of victims, the fear that possible victimized women would feel was delivered to men, so that their distorted view on gender would be corrected. BriefWithProjectedOutcomes More and more women are becoming victims of hidden camera sex crimes in South Korea. The issue of illegal voyeur videos was so grave that the President of South Korea requested a countermeasure plan at the first policy briefing he held after his inauguration. Once the videos are uploaded online, it is pretty much impossible to erase them completely. And the damage that this causes directly affects the women. Those victims are mortified and suffer, and some are even pushed to suicide. That is because in the male-dominated society that is South Korea, a woman’s chastity is considered important, so the women caught on secret camera become subject to judgment and blame. But South Korean law only penalizes those filming the videos, not the ones watching them. So those who watch do so without guilt. The Stop Downloadkill Campaign was the first one to deal with the viewers who had never been regulated before. And it not only curbed the circulation of illegal videos, but also initiated a discussion about penalizing those who viewed the voyeur videos.