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胡佛: 胡佛,那是谁明确
案例简介:
胡佛: 胡佛,那是谁明确
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Hoover: Hoover, That's Who by Clear
案例简介:
Hoover: Hoover, That's Who by Clear
案例简介:
胡佛: 胡佛,那是谁明确
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Hoover: Hoover, That's Who by Clear
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Home appliance manufacturer Hoover has launched a multi-million-pound national consumer campaign to highlight its smart and innovative credentials.Showcasing the company’s future focus, ‘Hoover, that’s who’ features animated characters and focuses on three of its latest and most innovative products - a Hoover One-Fi Extra connected washing machine, Hoover Vision oven and the Discovery cordless vacuum cleaner.The creative, which will utilise national prime time TV and press, as well as social and digital platforms, aims to reaffirm Hoover’s position as an innovative manufacturer and demonstrate how the brand understands customer needs; something it has championed since its inception in 1908.Designed to help improve people’s lives, Hoover products use advanced technology to push the boundaries and discover new solutions to the daily challenges faced by consumers running a home. The campaign focuses on this approach and Hoover’s connected offering.While Hoover has advertised in trade and consumer titles previously, this is the first major advertising campaign from the brand since the launch of Hoover Wizard in 2015, the UK’s first family of connected kitchen appliances.CreditsAntony Peart - director of brand and communications - Hoover Candy Group
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