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霍拉特。天气先知
案例简介：马丁 · 霍拉特的亮点出现在所有媒体上: 他在谈话和深夜节目中。瑞士最大的报纸写了 8 次关于他和广告。瑞士电视台甚至播出了关于瑞士奇怪天气先知突然成名的半小时报道。后来，动物权利运动者联系了联邦环境办公室，该办公室因此坚持要求客户从他们的网站上删除该网站，因为这可能会鼓励其他人坐在安特希尔。现在媒体真的开始关注这个案子了。在几个小时内，成千上万的人表达了他们对电影《禁播》的不满。联邦办公室立即做出反应，这部电影再次获准观看。因此，瑞士的这场运动继续产生前所未有的新闻报道和媒体数百份正面报道。
霍拉特。天气先知
案例简介：The spots with Martin Horat were in all the media: He was on talk- and late-night-shows. The biggest newspaper in Switzerland wrote 8 times about him and the ad. Swiss Television even broadcasted a half-hour report on the sudden fame of Switzerland’s strange weather prophet. Later, animal rights campaigners contacted the Federal Office for the Environment, which as a result insisted that the Client removed the spot from their website because it might encourage other people to sit on anthills. Now the media really got onto the case. Within the space of a few hours, thousands of people had voiced their disapproval of the film banning. The Federal Office reacted immediately, and the film was cleared for viewing again. So this campaign in Switzerland continued to generate an unprecedented amount of press coverage and hundreds of reports in the media – positive reports.
Horat. The Weather Prophet
案例简介：马丁 · 霍拉特的亮点出现在所有媒体上: 他在谈话和深夜节目中。瑞士最大的报纸写了 8 次关于他和广告。瑞士电视台甚至播出了关于瑞士奇怪天气先知突然成名的半小时报道。后来，动物权利运动者联系了联邦环境办公室，该办公室因此坚持要求客户从他们的网站上删除该网站，因为这可能会鼓励其他人坐在安特希尔。现在媒体真的开始关注这个案子了。在几个小时内，成千上万的人表达了他们对电影《禁播》的不满。联邦办公室立即做出反应，这部电影再次获准观看。因此，瑞士的这场运动继续产生前所未有的新闻报道和媒体数百份正面报道。
Horat. The Weather Prophet
案例简介：The spots with Martin Horat were in all the media: He was on talk- and late-night-shows. The biggest newspaper in Switzerland wrote 8 times about him and the ad. Swiss Television even broadcasted a half-hour report on the sudden fame of Switzerland’s strange weather prophet. Later, animal rights campaigners contacted the Federal Office for the Environment, which as a result insisted that the Client removed the spot from their website because it might encourage other people to sit on anthills. Now the media really got onto the case. Within the space of a few hours, thousands of people had voiced their disapproval of the film banning. The Federal Office reacted immediately, and the film was cleared for viewing again. So this campaign in Switzerland continued to generate an unprecedented amount of press coverage and hundreds of reports in the media – positive reports.
霍拉特。天气先知
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Horat. The Weather Prophet
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基本信息
- 广告战役： #Horat. The Weather Prophet#
- 广告品牌： Switzerland Tourism
- 发布日期： 2013-01-01
- 行业领域： 旅游景点 , 生活服务 , 旅游/娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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