Wingstop – the fast casual chicken brand, specializing in iconic flavors, kicked off a new collaboration and campaign with longtime brand fan and hip-hop artist Latto, supported by a new ad campaign created with 72andSunny. The partnership with Latto introduces a specialty zesty dry rub: Latto’s Lemon Herb Remix. Set to Latto’s hit song “Put It on Da Floor”, the creative to support the new partnership sees Latto pulling up to a hotel in a sports car and walking through the lobby with her trademark swagger, only to reveal that it’s not a new single she’s delivering, but a Wingstop feast for her friends in the penthouse. To ensure the feel of a music video, 72andSunny enlisted director Brian Beletic, who has made promos with artists including the Black Eyed Peas and CeeLo Green. Some of Latto’s real-life friends appear in the penthouse scene, further adding to a natural experience. The new flavor is available for a limited time and the creative will run in the US from July 24th across digital, social and in cinemas in front of the summer’s biggest blockbusters. It is the first major work for the brand from 72andSunny since it was named Wingstop’s creative agency of record in April 2023.