本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
耐克鼓舞人心的屏幕为女子半程马拉松 DC 2014
案例简介：学校在华盛顿特区的女子半程马拉松上创造了多种鼓舞人心的经历，造福了白血病和淋巴瘤基金会。所有定制的数字和物理体验都让跑步者感到惊讶和高兴，他们在 50英尺个定制屏幕上发布了美丽的视觉信息，这些信息是当他们的比赛围兜穿过隐藏的 RFID 阅读器和计时垫时触发的。学校设计了运动图形，开发了定制应用程序，并产生了持续 4 天的体验, 超过 4 个地点，向世界上最大的耐克女子赛事的专门跑步者提供 9,000 多条独特的鼓励信息。在华盛顿特区举行的耐克女子半程马拉松是代表耐克制作的，并在船上体验。
耐克鼓舞人心的屏幕为女子半程马拉松 DC 2014
案例简介：School created multiple inspirational experiences at the Women's Half Marathon in Washington DC, benefitting the Leukemia and Lymphoma Foundation. All of the custom digital and physical experiences surprised and delighted runners with beautiful visual messages on fifty foot custom screens that were triggered when their race bibs crossed hidden RFID readers and timing mats. School designed the motion graphics, developed custom applications, and produced an experience that lasted 4 days, over 4 locations and served over 9 thousand unique messages of encouragement to the dedicated runners of the largest Nike Women's event in the world. The Nike Women's Half Marathon in Washington, DC was produced on behalf of Nike and On Board Experiential.
Nike Inspirational Screens for Women's Half Marathon DC 2014
案例简介：学校在华盛顿特区的女子半程马拉松上创造了多种鼓舞人心的经历，造福了白血病和淋巴瘤基金会。所有定制的数字和物理体验都让跑步者感到惊讶和高兴，他们在 50英尺个定制屏幕上发布了美丽的视觉信息，这些信息是当他们的比赛围兜穿过隐藏的 RFID 阅读器和计时垫时触发的。学校设计了运动图形，开发了定制应用程序，并产生了持续 4 天的体验, 超过 4 个地点，向世界上最大的耐克女子赛事的专门跑步者提供 9,000 多条独特的鼓励信息。在华盛顿特区举行的耐克女子半程马拉松是代表耐克制作的，并在船上体验。
Nike Inspirational Screens for Women's Half Marathon DC 2014
案例简介：School created multiple inspirational experiences at the Women's Half Marathon in Washington DC, benefitting the Leukemia and Lymphoma Foundation. All of the custom digital and physical experiences surprised and delighted runners with beautiful visual messages on fifty foot custom screens that were triggered when their race bibs crossed hidden RFID readers and timing mats. School designed the motion graphics, developed custom applications, and produced an experience that lasted 4 days, over 4 locations and served over 9 thousand unique messages of encouragement to the dedicated runners of the largest Nike Women's event in the world. The Nike Women's Half Marathon in Washington, DC was produced on behalf of Nike and On Board Experiential.
耐克鼓舞人心的屏幕为女子半程马拉松 DC 2014
暂无简介
Nike Inspirational Screens for Women's Half Marathon DC 2014
暂无简介
基本信息
- 广告战役： #Nike WHM DC 2014#
- 广告品牌： Nike
- 发布日期： 2014-04-01
- 行业领域： 体育产业 , 商务服务
- 媒体类别： 短视频 , 音频
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
