Shotgun|短视频|广告营销案例【ADGuider广告指南】

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猎枪

案例简介：哲学/解决方案让 barnardo 回到自己的未来这个案例记录了在仅仅 2.5 年的时间里，barnardo 是如何在一代品牌拒绝者中改变其形象的。一个强大的广告活动带头重新推出，更新了慈善机构今天的相关性以及其工作被认为是值得的。为了利用广告创造的兴趣的复苏，采用了一个新的沟通渠道: 面对面。最终结果是一个更年轻、更有价值的捐助者基础，保证了数百万英镑的捐赠收入。

猎枪

案例简介：Philosophy/Solution Giving Barnardoâs Back Its Future This case documents how in just 2.5 years Barnardoâs transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charityâs relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future.