本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
真正的水果卷发器-草莓
案例简介：解除综合战役的影响 Kellogg's Real Fruit Winders 条目展示了公关、环境、网络和电视被用来创造一种非常不同的品牌体验，这远远超出了对产品的简单享受，并给了孩子们在许多层面上与品牌互动的方式术语。 本文还描述了综合方法如何进一步提高品牌价值，在这种情况下，第一年销售额将达到 21.5 万英镑。
真正的水果卷发器-草莓
案例简介：Unwinding the Effects of an Integrated Campaign The Kelloggâs Real Fruit Winders entry shows how an integrated multi-media campaign of PR, ambient, web and TV was used to create a very different brand experience â that went far beyond simple enjoyment of the product and gave kids the means to interact with the brand on a number of levels on their own terms. The paper also describes how an integrated approach can further enhance a brandâs value, in this case pushing sales up to £21.5m in the first year.
Real Fruit Winder - Strawberry
案例简介：解除综合战役的影响 Kellogg's Real Fruit Winders 条目展示了公关、环境、网络和电视被用来创造一种非常不同的品牌体验，这远远超出了对产品的简单享受，并给了孩子们在许多层面上与品牌互动的方式术语。 本文还描述了综合方法如何进一步提高品牌价值，在这种情况下，第一年销售额将达到 21.5 万英镑。
Real Fruit Winder - Strawberry
案例简介：Unwinding the Effects of an Integrated Campaign The Kelloggâs Real Fruit Winders entry shows how an integrated multi-media campaign of PR, ambient, web and TV was used to create a very different brand experience â that went far beyond simple enjoyment of the product and gave kids the means to interact with the brand on a number of levels on their own terms. The paper also describes how an integrated approach can further enhance a brandâs value, in this case pushing sales up to £21.5m in the first year.
真正的水果卷发器-草莓
暂无简介
Real Fruit Winder - Strawberry
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
