The third in a series of films showcasing the Future of Fashion from the global technology leader explores the creation of garments which incorporate innovative wearable technology.Created and produced by the brand entertainment agency Media Bounty, the film airs for three months across YouTube, Facebook and Instagram. Planning is by Mediacom, design by runs Cheetham Bell and PR by Publicasity.The three-minute commercial, which carries the tagline Discover More with Siemens, aligns laundry care technology with the evolution of fabric and sustainable garment design by showcasing the work of Francesca Rosella and Ryan Genz, co-founders of the international fashion house CuteCircuit.The designers share insights on how intelligent technology works seamlessly with their pioneering interactive designs which are made to last a lifetime, usurping the trend for fast fashion.At the heart of their process is a “design for sustainability and quality” product cycle which mirrors completely Siemens’ focus on innovative garment care technology.The marriage of emerging technology and fashion through the film series allows Siemens to communicate the clearly defined purpose at the core of its own business, by telling the story of others.CreditsCreative Director: Jake Dubbins Strategy Director: Sarah McManusAccount Manager: Daisy BambridgesAccount Director: Abi TerryFilm Credits: Head of Production: Louise KingProducer: Louise KingProduction management: Becky BlountDirector: Daniel GlynnDirector of photography: Richard BellEditor: Anne-Marie LucasMusic: Audio Network