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福特创造奇迹
案例简介：描述/概要 摘要 9月被认为是汽车行业促销的最佳月份，但竞争激烈，争夺语音的巨大份额。因此，福特促销的巨大奇迹是试图通过 3 种方式获得公众的充分关注: 通过创新和影响媒体，提供 1 年的免费汽油，这是比利时的第一个这样的提议, 还有一场没有任何汽车视觉效果的赛车运动。 上下文 交通增加了 30%，相当于 1月汽车展的结果。福特在 3 天内在谷歌上有超过 30 篇博客文章和近 150 次法语点击率，在荷兰超过 200 次，成为了镇上的热门话题。经销商非常热情，公众购买的意愿上升了 5%。会说话的广告牌和 1 年免费汽油的提供是极好的激励，并导致雷诺在 2006年5月举办了类似的活动。福特回到了正轨，促销被证明是增加销售和获得名声的有趣方式，而奇迹般的想法成为福特促销的长期概念。
福特创造奇迹
案例简介：Description / Synopsis Summary September is considered the best month for promotions in the motor trade but competition is fierce with a struggle for significant share of voice. So the Miracles of Ford promotion was an attempt to gain the publics full attention in 3 ways: by innovative and impacting media , the offer 1 years free petrol which was the first such offer in Belgium, and a car campaign without any car visuals. Context Traffic increased by 30% which was equivalent to results from the January motor shows. Ford became the talk of the town with over 30 blog entries and almost 150 hits in French on Google in 3 days and over 200 in Dutch. Dealers were very enthusiastic and the public intention to buy rose by 5%. The talking billboard and offer of free petrol for 1 year were excellent incentives and led Renault to run a similar campaign in May 2006. Ford came back on track, the promotion proved to be a fun way to increase sales and gain notoriety, and the miracles idea became a long-term concept for Ford promotions.
Ford does Miracles
案例简介：描述/概要 摘要 9月被认为是汽车行业促销的最佳月份，但竞争激烈，争夺语音的巨大份额。因此，福特促销的巨大奇迹是试图通过 3 种方式获得公众的充分关注: 通过创新和影响媒体，提供 1 年的免费汽油，这是比利时的第一个这样的提议, 还有一场没有任何汽车视觉效果的赛车运动。 上下文 交通增加了 30%，相当于 1月汽车展的结果。福特在 3 天内在谷歌上有超过 30 篇博客文章和近 150 次法语点击率，在荷兰超过 200 次，成为了镇上的热门话题。经销商非常热情，公众购买的意愿上升了 5%。会说话的广告牌和 1 年免费汽油的提供是极好的激励，并导致雷诺在 2006年5月举办了类似的活动。福特回到了正轨，促销被证明是增加销售和获得名声的有趣方式，而奇迹般的想法成为福特促销的长期概念。
Ford does Miracles
案例简介：Description / Synopsis Summary September is considered the best month for promotions in the motor trade but competition is fierce with a struggle for significant share of voice. So the Miracles of Ford promotion was an attempt to gain the publics full attention in 3 ways: by innovative and impacting media , the offer 1 years free petrol which was the first such offer in Belgium, and a car campaign without any car visuals. Context Traffic increased by 30% which was equivalent to results from the January motor shows. Ford became the talk of the town with over 30 blog entries and almost 150 hits in French on Google in 3 days and over 200 in Dutch. Dealers were very enthusiastic and the public intention to buy rose by 5%. The talking billboard and offer of free petrol for 1 year were excellent incentives and led Renault to run a similar campaign in May 2006. Ford came back on track, the promotion proved to be a fun way to increase sales and gain notoriety, and the miracles idea became a long-term concept for Ford promotions.
福特创造奇迹
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Ford does Miracles
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基本信息
- 广告战役： #福特-户外-8d74#
- 广告品牌： 福特
- 发布日期： 2005-02-09
- 行业领域： 汽车/工具
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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