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奥利奥 (Oreo): 胡言乱语,由FCB令人惊讶地变薄
案例简介:
奥利奥 (Oreo): 胡言乱语,由FCB令人惊讶地变薄
案例简介:
Oreo: Gibberish, Made of Compliments, Surprisingly Thin by FCB
案例简介:
Oreo: Gibberish, Made of Compliments, Surprisingly Thin by FCB
案例简介:
奥利奥 (Oreo): 胡言乱语,由FCB令人惊讶地变薄
暂无简介
Oreo: Gibberish, Made of Compliments, Surprisingly Thin by FCB
暂无简介
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FCB Jakarta produced three spots for Oreo. In 'Gibberish' mini Oreos are used as a tool to playfully resolve a near-argument between a mother and her young daughter. In 'Made of Compliments' Oreo wanted to launch their limited edition Oreo Red Velvet, consumers were asked to compliment an Oreo in front of a compliment machine, which was created for the campaign. People complimented an Oreo in their own real and fun way and experienced the cookie turning into red (blushing). And they got the message of Oreo turning red in a very memorable and personal way and also enjoyed the new limited edition product Oreo Red Velvet.'Surprisingly Thin' dramatizes the surprising thinness in a playful tone. The brand is on a mission to unlock the playful spirit in all people and with this campaign we used the size and shape to inspire this. Transforming a dull coffee break moment at work through a playful moment through its size, Oreo Thins also drives home the point, that its too good to share. The TVC also aims to appeal to adults who are into sweet snacks and change the perception that Oreo is a product for children only.CreditsMini Oreo: GibberishClient: Mondelez South East AsiaDirector Marketing - Biscuits SEA: Nikhil RaoAssociate Director Equity & Innovation, SEA: Arpan SurAdvertising Agency: FCB, Jakarta, IndonesiaExecutive Creative Director: Ravi ShankerManaging Director: Sony NichaniCreative Director/ Art director: Swapnil KambliArt director: Hamidah As’ad, AnastasiaCopywriter: Ravi ShankerAccount Director: Roma DasAccount Manager: Mira AmiraAgency Producer: Yuni PratomoProduction Company: Stink FilmsDirector: Diego Nuñez IrigoyenExecutive Producer: Desmond LohProducers: Evie Yeo (STINK FILMS), Anne Prakaiwat Guyon (TAPROD)PA: Claire Qin1st AD: ODOP: Mischa Lluch GustafsonEditor: FongGaffer: ArnamArt Director (Film): ThorProp Master: TamLine Producer: ChloeCasting Director: NatStylist: Ka-TaeMake up artist: NartPost Producer: Terrence Kwan (Spice Shop by The Post Bangkok Co.,Ltd.)Colorist: Shane Bartley Online: Pow Kuan, Revisions by KC ChongMusic: Massive Music, JapanMixing: KersoundOreo Red Velvet: Made of ComplimentsClient: Mondelez South East AsiaDirector Marketing - Biscuits SEA: Nikhil RaoAssociate Director Equity & Innovation, SEA: Arpan SurAgency: FCB JakartaManaging Director: Sony NichaniExecutive Creative Director: Ravi ShankerCreative Director: Swapnil KambliArt directors: Hamidah As’ad, Jonathan RonaldoDigital creative: AnastasiaAccount director: Roma DasAccount manager: Mira AmiraAgency producers: YuniProduction Company: Stink FilmsDirector: Diego Nuñez IrigoyenExecutive Producer: Desmond LohProducers: Evie Yeo (STINK FILMS), Anne Prakaiwat Guyon (TAPROD)PA: Claire Qin1st AD: ODOP: Mischa Lluch GustafsonEditor: FongGaffer: ArnamArt Director (Film): ThorProp Master: TamLine Producer: ChloeCasting Director: NatStylist: Ka-TaeMake up artist: NartPost Producer: Terrence Kwan (Spice Shop by The Post Bangkok Co.,Ltd.)Colorist: Zairi Mohd (Red Velvet) and Shane Bartley (Mini, Wafer & Thins)Online: Pow Kuan, Revisions by KC ChongMusic: Massive Music, JapanMixing: KersoundOreo Thins:Client: Mondelez South East AsiaDirector Marketing - Biscuits SEA: Nikhil RaoAssociate Director Equity & Innovation, SEA: Arpan SurAgency: FCB Jakarta Managing Director: Sony Nichani Executive Creative Director: Ravi Shanker Art directors (ATL): Hamidah As’ad, Jonathan Ronaldo Digital Creative: Swapnil Kambli, Anastasia Account Director: Roma Das Account Manager: Mira Amira Agency Producer: Yuni Pratomo Production Company: Stink Films Director: Diego Nuñez Irigoyen Executive Producer: Desmond Loh Producers: Evie Yeo (STINK FILMS), Anne Prakaiwat Guyon (TAPROD) PA: Claire Qin 1st AD: O DOP: Mischa Lluch Gustafson Editor: Fong Gaffer: Arnam Art Director (Film): Thor Prop Master: Tam Line Producer: Chloe Casting Director: Nat Stylist: Ka-Tae Make up artist: Nart Post Producer: Terrence Kwan (Spice Shop by The Post Bangkok Co.,Ltd.) Colorist: Shane Bartley Online: Pow Kuan, Revisions by KC Chong Song: Audio Network (‘I’m Trouble’/ Andy Powell/ Linda Roan) Audio design: John Ferreira
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