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Douwe Egberts: 谈话杯
案例简介：
Douwe Egberts: 谈话杯
案例简介：
Douwe Egberts: Talking cup
案例简介：
Douwe Egberts: Talking cup
案例简介：
Douwe Egberts: 谈话杯
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Douwe Egberts: Talking cup
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Strategy: The coffee brand Douwe Egberts wanted to sell more coffee. They based their campaign on the insight that every good conversation is held while having a cup of coffee. At home, at work or at a restaurant. So how do we sell more coffee? Simple: create more conversations. Idea: Based on this strategy, Douwe Egberts launched the campaign “A good conversation starts with Douwe Egberts”. To support this campaign, they created the “conversation cup”. A coffee cup that helps you choose a conversation subject. Simply put your spoon in the cup and let it decide for you. Results: The campaign led to a lot of heated conversations at the workplace and restaurants where they were distributed. They gave a great boost to the campaign “A good conversation starts with Douwe Egberts”.
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