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Satellife
案例简介：EntrySummary 约翰内斯堡大学的急救医护人员培训护理人员和急救医生。但有一种情况是，任何培训都无法帮助护理人员。在南非许多人口稠密、不断增长的城市地区，成千上万的人没有可见的房屋号码。这意味着像救护车这样的紧急服务无法找到他们被叫去的房子 -- 而且经常来得太晚，带来悲惨的后果。这也破坏了对紧急医疗服务的信任，结果他们有时会遭到社区人民的敌意。此外，这些社区的人们经常认为不值得叫救护车。 简要解释 我们使用印刷的乙烯基贴花将卫星天线变成户外寻路设备。在约翰内斯堡快速发展的城市地区，成千上万的房子没有可见的房屋号码。这可能会产生悲惨的后果，因为救护车和护理人员经常找不到他们被叫去的房子。通过这种方式将卫星天线变成寻路媒体，帮助约翰内斯堡大学紧急医疗服务部的护理人员在社区中找到他们被叫去的房子。这也增加了社区对紧急医疗服务的信任和信心，这很重要，因为在信任被削弱的社区，人们有时认为甚至不值得叫救护车。
Satellife
案例简介：EntrySummary The University of Johannesburg’s Emergency Medical Care Faculty trains paramedics and Emergency Medical practitioners. But there’s one situation that no amount of training can help paramedics with. In many of South Africa’s dense, growing urban areas, thousands of people don’t have visible house numbers. This means emergency services like ambulances can’t locate the houses they’re called to – and often arrive too late, with tragic consequences. This also undermines trust in the Emergency Medical Services, with the result that they sometimes encounter hostility from people in communities. In addition, people in those communities often believe it's not worth calling an ambulance. BriefExplanation We used printed vinyl decals to turn satellite dishes into outdoor wayfinding devices. In Johannesburg's rapidly growing urban areas, hundreds of thousands of houses have no visible house numbers. This can have tragic consequences as ambulances and paramedics often can't find the house they've been called to. Turning satellite dishes into wayfinding media in this way helps the paramedics from the University of Johannesburg's Emergency Medical Services Department find the houses they're called to in the community. It also increases the community's trust and confidence in the Emergency Medical Services, which is important because in the communities where trust has been eroded, people sometimes believe it's not even worth calling an ambulance.
Satellife
案例简介：EntrySummary 约翰内斯堡大学的急救医护人员培训护理人员和急救医生。但有一种情况是，任何培训都无法帮助护理人员。在南非许多人口稠密、不断增长的城市地区，成千上万的人没有可见的房屋号码。这意味着像救护车这样的紧急服务无法找到他们被叫去的房子 -- 而且经常来得太晚，带来悲惨的后果。这也破坏了对紧急医疗服务的信任，结果他们有时会遭到社区人民的敌意。此外，这些社区的人们经常认为不值得叫救护车。 简要解释 我们使用印刷的乙烯基贴花将卫星天线变成户外寻路设备。在约翰内斯堡快速发展的城市地区，成千上万的房子没有可见的房屋号码。这可能会产生悲惨的后果，因为救护车和护理人员经常找不到他们被叫去的房子。通过这种方式将卫星天线变成寻路媒体，帮助约翰内斯堡大学紧急医疗服务部的护理人员在社区中找到他们被叫去的房子。这也增加了社区对紧急医疗服务的信任和信心，这很重要，因为在信任被削弱的社区，人们有时认为甚至不值得叫救护车。
Satellife
案例简介：EntrySummary The University of Johannesburg’s Emergency Medical Care Faculty trains paramedics and Emergency Medical practitioners. But there’s one situation that no amount of training can help paramedics with. In many of South Africa’s dense, growing urban areas, thousands of people don’t have visible house numbers. This means emergency services like ambulances can’t locate the houses they’re called to – and often arrive too late, with tragic consequences. This also undermines trust in the Emergency Medical Services, with the result that they sometimes encounter hostility from people in communities. In addition, people in those communities often believe it's not worth calling an ambulance. BriefExplanation We used printed vinyl decals to turn satellite dishes into outdoor wayfinding devices. In Johannesburg's rapidly growing urban areas, hundreds of thousands of houses have no visible house numbers. This can have tragic consequences as ambulances and paramedics often can't find the house they've been called to. Turning satellite dishes into wayfinding media in this way helps the paramedics from the University of Johannesburg's Emergency Medical Services Department find the houses they're called to in the community. It also increases the community's trust and confidence in the Emergency Medical Services, which is important because in the communities where trust has been eroded, people sometimes believe it's not even worth calling an ambulance.
Satellife
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基本信息
- 广告战役： #Multichoice-互动-5d72#
- 广告品牌： Multichoice
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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