Your Father is Your Hero|户外|广告营销案例【ADGuider广告指南】

你父亲是你的英雄

案例简介：皮革是男性宇宙中最引人注目的象征之一，也是 DM9Sul (巴西) 的灵感来源在阿雷格里港的伊危地马拉购物中心，将广告牌作为父亲节活动的一部分。这件 28 平方米的作品以一件手工刺绣的纹章为特色，描绘了购物中心的标志，这让人们想起了哈雷戴维森爱好者的世界。广告牌的制作需要非常注意细节，使用手绘和刺绣技术来制作皮革; 所有这些都是为了确保这件作品尽可能类似于骑自行车的著名夹克。在研究、制作和执行之间，DM9Sul 的创意团队花了大约 25 天时间制作广告牌,位于州首府一条繁忙的路上。除了生态皮革广告牌之外，DM9Sul 还制作了一些放在商场内的物品、网络横幅、印刷广告、传统广告牌和路灯，并在城市周围分发。比赛于 8月1日开始,将于 8月21日前在购物中心与其他车型一起抽奖购买两辆哈雷戴维森摩托车。游客还可以在出售哈雷品牌产品的精品店了解更多关于哈雷自由泳的信息。要输入，请将购物中心购买的 BRL 400.00 的收据兑换成优惠券。比赛将于 8月1日开始，将从商场展出的两辆哈雷-戴维森摩托车和其他车型中抽彩，直到 8月21日。兑换在购物中心购买的 BRL 400.00 的收据，以存放在购物中心指定的地点的优惠券。

你父亲是你的英雄

案例简介：Leather, one of the most striking symbols of the male universe, was the inspiration for DM9Sul (Brazil) to “dress” a billboard as part of the Fathers Day campaign by Iguatemi Shopping Mall in Porto Alegre. The 28 square meter piece features a hand embroidered coat of arms depicting the mall’s logo, which calls to mind the world of Harley Davidson enthusiasts. Production of the billboard required minute attention to detail, using hand painting and embroidering techniques to work the leather; all to ensure the piece would be as similar as possible to the famous jackets used by bikers.Between research, production and execution, the creative team at DM9Sul took about 25 days to produce the billboard, located on a busy road in the state capital.In addition to the billboard in ecological leather, DM9Sul also created pieces to be placed inside the mall, web banners, printed advertisements, traditional billboards and frontlights to be distributed around the city.The competition, which begins on August 1, will raffle off two Harley-Davidson motorcycles that are on display at the mall with other models until August 21. Visitors can also learn more about Harley freestyle at a boutique selling the brand’s products.To enter, exchange receipts for BRL 400.00 of purchases made in the mall for coupons.The competition, which begins on August 1, will raffle off two Harley-Davidson motorcycles on display at the mall with other models until August 21.To enter, exchange receipts for BRL 400.00 of purchases made in the mall for coupons to be deposited at a site indicated by the mall.