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停留三,自由!
案例简介:像 3 岁的 HK Express 一样旅行,HK Express 是亚洲著名的低成本航空公司, 正在庆祝他们的第3 周年纪念日,我们将发起一场运动,这项运动是从 “像三岁孩子一样旅行” 的简单旅行意识形态中产生的。作为成年人,我们的好奇心有时会受到生活经验的阻碍,冒险也会受到不信任的阻碍。像三岁的孩子一样旅行,就是回忆住在我们每个人内心的天真的探险家。制作了一个地区视频,对比了儿童和成人的角色,当我们不在乎和乱搞时,这种差异很容易消除。DOP 是著名的王家卫电影《 2046 》的摄像师,彭梁关先生。该视频被翻译成 4 种语言,并在亚洲迅速传播。此外,第一个在线音乐椅是为时髦的旅行成瘾者设计的。游戏网站将全天播放音乐,一旦暂停,玩家必须点击机舱座位才能赢得免费机票。这是一个简单的游戏,所以旅行!
停留三,自由!
案例简介:Travel like a 3 year old HK Express, a renowned low-cost carrier in Asia, is celebrating their 3rd anniversary and we are going to launch a campaign with the initiative emerged from a simple travel ideology of “travel like a three-year-old”. As grown-ups, our curiosity is sometimes hindered by our life experience, and adventures are discouraged by distrust. To travel like a three-year-old is to recall the ingenuous explorer that lives inside every one of us. A regional video was made, contrasting the characters of kids and adults, which the difference can be easily eliminated when we care less and go mess. The DOP is Mr. Pung-Leung Kwan, renowned videographer of movie “2046” by Wong Kar Wai. The video is translated into 4 languages and goes viral across Asia. In addition, the first-ever online musical chairs is designed for the dashing travel addicts. The game site will play music all day, and once it is paused, players have to click on the seats of the aircraft cabin to win free flight tickets. It’s a simple game, so as traveling!
STAY THREE, STAY FREE!
案例简介:像 3 岁的 HK Express 一样旅行,HK Express 是亚洲著名的低成本航空公司, 正在庆祝他们的第3 周年纪念日,我们将发起一场运动,这项运动是从 “像三岁孩子一样旅行” 的简单旅行意识形态中产生的。作为成年人,我们的好奇心有时会受到生活经验的阻碍,冒险也会受到不信任的阻碍。像三岁的孩子一样旅行,就是回忆住在我们每个人内心的天真的探险家。制作了一个地区视频,对比了儿童和成人的角色,当我们不在乎和乱搞时,这种差异很容易消除。DOP 是著名的王家卫电影《 2046 》的摄像师,彭梁关先生。该视频被翻译成 4 种语言,并在亚洲迅速传播。此外,第一个在线音乐椅是为时髦的旅行成瘾者设计的。游戏网站将全天播放音乐,一旦暂停,玩家必须点击机舱座位才能赢得免费机票。这是一个简单的游戏,所以旅行!
STAY THREE, STAY FREE!
案例简介:Travel like a 3 year old HK Express, a renowned low-cost carrier in Asia, is celebrating their 3rd anniversary and we are going to launch a campaign with the initiative emerged from a simple travel ideology of “travel like a three-year-old”. As grown-ups, our curiosity is sometimes hindered by our life experience, and adventures are discouraged by distrust. To travel like a three-year-old is to recall the ingenuous explorer that lives inside every one of us. A regional video was made, contrasting the characters of kids and adults, which the difference can be easily eliminated when we care less and go mess. The DOP is Mr. Pung-Leung Kwan, renowned videographer of movie “2046” by Wong Kar Wai. The video is translated into 4 languages and goes viral across Asia. In addition, the first-ever online musical chairs is designed for the dashing travel addicts. The game site will play music all day, and once it is paused, players have to click on the seats of the aircraft cabin to win free flight tickets. It’s a simple game, so as traveling!
停留三,自由!
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STAY THREE, STAY FREE!
暂无简介
基本信息
- 广告战役: #Travel like a 3-year-9453#
- 广告品牌: 香港快运航空
- 发布日期: 2016-10-01
- 行业领域: 出行工具 , 汽车/工具
- 媒体类别: 短视频 , 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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