本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
联合国: 声音项目
案例简介：
联合国: 声音项目
案例简介：
United Nations: Voices project
案例简介：
United Nations: Voices project
案例简介：
联合国: 声音项目
暂无简介
United Nations: Voices project
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Brief: The United Nations wanted to find an engaging way of talking to modern day Australians, particularly the youth, and making them aware of the many and varied issues in today's multi-cultural society. Solution: The problem is the people who really need to be heard are the ones who don't normally have a voice. So by using revolutionary digital image recognition technology we could make a poster and press ad talk for the very first time and actually give everyone a voice. Results: In a small market like Australia, over a 2 week period, more than 35,000 people "listened" - making this the country's most successful UN brand campaign to date. Due to its overwhelming success next year the UN is going to roll it out globally in all major cities.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
