本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
城市艺术画廊
案例简介：描述活动/条目 里斯本市民没有接近街头艺术，所以街头艺术必须深入人们的内心和日常生活。里斯本市长知道最重要的是维护公共财产和历史遗产，所以最好以合法的方式将这种艺术合法化并激励它, 这也表明它是一个现代而酷的独裁国家，它也鼓励回收。里斯本以其文化瑰宝而闻名，其中包括世界上最大的街头艺术收藏之一，遍布首都的街道。但是它的公民不把它视为艺术。所以，如果人们不接近街头艺术，街头艺术必须进入里斯本市民和他们日常生活的中心。里斯本市长知道最重要的是维护公共财产和历史遗产，所以最好以合法的方式将这种艺术合法化并激励它。这是一个明显的公众舆论支持的公关噱头，由于其新闻价值的材料，引发了许多媒体的报道。 描述客户的简报 接触普通公民，教导他们涂鸦不是犯罪，邀请街头艺术家干预合法的公共财产。这项研究包括评估关于非法涂鸦和公共破坏行为的投诉数量，以及数百名街头艺术家要求在他们自己的城市，在世界范围内的艺术水平上做些什么。 结果 去 Arte Urbana 城市旅游已经订满了，将近 3,000 人参加了这次旅游。里斯本市政厅收到了近 3,000 份回收点的艺术品。该项目有助于保护历史遗产和公共财产，因为它最大限度地减少了非法涂鸦和破坏行为。葡萄牙政府在全国电视直播晚会上称赞了这一倡议，将其描绘成年度最佳文化项目之一。成千上万的网站和个人博客提到这个项目是其他城市效仿的例子。《卫报》评选里斯本的街头艺术收藏为世界上最好的收藏之一。 执行 里斯本的市政厅开始了城市艺术画廊，一个露天画廊，与几个认可的艺术家。自 1974年以来，创建了一个网站，为里斯本的主要艺术作品提供目录。为了改变每个公民对城市艺术的看法，我们创建了 “回收你的视觉” 项目，这是一个在 400 多个回收点举办的户外街头艺术展览。自 2011年7月第3 以来，这种情况仍在发生。为了激励每个人去看里斯本的街头艺术收藏，Go Arte Urbana 项目包括由 2 名葡萄牙街头艺术家完全定制的 2 辆雪铁龙 DS3s 的城市之旅。几位街头艺术家自己开车解释了涂鸦。 形势 里斯本的市政厅开始了城市艺术画廊，一个露天画廊，与几个认可的艺术家。自 1974年以来，创建了一个网站，为里斯本的主要艺术作品提供目录。为了改变每个公民对城市艺术的看法，我们创建了 “回收你的视觉” 项目，这是一个在 400 多个回收点举办的户外街头艺术展览。为了激励每个人去看里斯本的街头艺术收藏，Go Arte Urbana 项目包括两个雪铁龙 DS3 的城市之旅，由两个葡萄牙街头艺术家完全定制。几位街头艺术家自己驾驶汽车，解释了涂鸦。 战略 使用城市自己的街道家具是让涂鸦更接近每个人的关键因素。我们知道里斯本的街头艺术收藏是世界上最好的之一，但是没有人看到它真正的伟大。因此，所有这些都必须被捆绑在一个公共有机体中，并交付给每个人，包装好，完成了，准备 “消费”。
城市艺术画廊
案例简介：Describe the campaign/entry Lisbon citizens weren’t approaching street art, so street art had to go to the heart of the people and their daily lives. Lisbon's Mayorship knows that the most important thing is to maintain public property and historical heritage, so it's better to legalise and motivate this type of art in a legitimate way, also showing that it is a modern and cool autarchy, which encourages recycling as well. Lisbon is well-known for its cultural treasures and among them, one of the greatest street art collections in the world, throughout the capital’s streets. But its citizens don’t look at it as art. So, if people weren’t approaching street art, street art had to go to the heart of the Lisbons’ citizens and their daily lives. Lisbon's Mayorship knows that the most important is to maintain public property and historical heritage, so, it's better to legalise and motivate this type of art in a legitimate way. This is a clear case of public opinion supported in a PR stunt that prompted a lot of media coverage, due to its news worthy material. Describe the brief from the client Reach out to general citizens, teaching them that graffiti is not a crime, inviting street artists to intervene in legitimate public property. The research consisted of evaluating the number of complaints about illegal taggings and public vandalism as well as hundreds of requests by street artists to do something in their own city, at a world-wide art level. Results The Go Arte Urbana City Tour was fully booked and almost 3,000 people did the tour. Lisbon City Hall received almost 3,000 art submissions for its recycling spots. The project helped protect historical heritage and public property since it minimised illegal taggings and vandalism.The Portuguese government praised the whole initiative in a live national TV transmission gala, portraying it as one of the best cultural projects of the year. Thousands of websites and personal blogs mentioned the project as an example to be followed by other cities. The Guardian elected Lisbon’s street art collection as one of the finest in world. Execution Lisbon’s City Hall started by inaugurating the Urban Art Gallery, an open air gallery, with several endorsed artists. A website was created to catalogue Lisbon’s main works of art since 1974. In order to change every citizen's opinion regarding urban art, we created the 'Recycle your Sight' project, an outdoor street art exhibition in more than 400 recycling spots. It is still taking place, since the 3rd of July, 2011. To motivate everyone to see Lisbon’s street art collection, the Go Arte Urbana project consisted of a citytour in 2 Citroën DS3s fully customized by 2 Portuguese street artists. Several street artists themselves drove the cars and explained the graffiti. The Situation Lisbon’s City Hall started by inaugurating the Urban Art Gallery, an open air gallery, with several endorsed artists. A website was created to catalogue Lisbon’s main works of art since 1974. In order to change every citizen's opinion regarding urban art, we created the 'Recycle your Sight' project, an outdoor street art exhibition in more than 400 recycling spots. To motivate everyone to see Lisbon’s street art collection, the Go Arte Urbana project consisted of a citytour in two Citroën DS3 fully customised by 2 Portuguese street artists. Several street artists themselves drove the cars and explained the graffiti’s. The Strategy Using the city's own street furniture was the key element to bring graffiti closer to everyone. We knew that Lisbon's street art collection is one of the best in the world, but no one sees its true greatness. So all of this had to be tied up in a public organism, and deliver to everyone, wrapped, done, ready to 'consume'.
URBAN ART GALLERY
案例简介：描述活动/条目 里斯本市民没有接近街头艺术，所以街头艺术必须深入人们的内心和日常生活。里斯本市长知道最重要的是维护公共财产和历史遗产，所以最好以合法的方式将这种艺术合法化并激励它, 这也表明它是一个现代而酷的独裁国家，它也鼓励回收。里斯本以其文化瑰宝而闻名，其中包括世界上最大的街头艺术收藏之一，遍布首都的街道。但是它的公民不把它视为艺术。所以，如果人们不接近街头艺术，街头艺术必须进入里斯本市民和他们日常生活的中心。里斯本市长知道最重要的是维护公共财产和历史遗产，所以最好以合法的方式将这种艺术合法化并激励它。这是一个明显的公众舆论支持的公关噱头，由于其新闻价值的材料，引发了许多媒体的报道。 描述客户的简报 接触普通公民，教导他们涂鸦不是犯罪，邀请街头艺术家干预合法的公共财产。这项研究包括评估关于非法涂鸦和公共破坏行为的投诉数量，以及数百名街头艺术家要求在他们自己的城市，在世界范围内的艺术水平上做些什么。 结果 去 Arte Urbana 城市旅游已经订满了，将近 3,000 人参加了这次旅游。里斯本市政厅收到了近 3,000 份回收点的艺术品。该项目有助于保护历史遗产和公共财产，因为它最大限度地减少了非法涂鸦和破坏行为。葡萄牙政府在全国电视直播晚会上称赞了这一倡议，将其描绘成年度最佳文化项目之一。成千上万的网站和个人博客提到这个项目是其他城市效仿的例子。《卫报》评选里斯本的街头艺术收藏为世界上最好的收藏之一。 执行 里斯本的市政厅开始了城市艺术画廊，一个露天画廊，与几个认可的艺术家。自 1974年以来，创建了一个网站，为里斯本的主要艺术作品提供目录。为了改变每个公民对城市艺术的看法，我们创建了 “回收你的视觉” 项目，这是一个在 400 多个回收点举办的户外街头艺术展览。自 2011年7月第3 以来，这种情况仍在发生。为了激励每个人去看里斯本的街头艺术收藏，Go Arte Urbana 项目包括由 2 名葡萄牙街头艺术家完全定制的 2 辆雪铁龙 DS3s 的城市之旅。几位街头艺术家自己开车解释了涂鸦。 形势 里斯本的市政厅开始了城市艺术画廊，一个露天画廊，与几个认可的艺术家。自 1974年以来，创建了一个网站，为里斯本的主要艺术作品提供目录。为了改变每个公民对城市艺术的看法，我们创建了 “回收你的视觉” 项目，这是一个在 400 多个回收点举办的户外街头艺术展览。为了激励每个人去看里斯本的街头艺术收藏，Go Arte Urbana 项目包括两个雪铁龙 DS3 的城市之旅，由两个葡萄牙街头艺术家完全定制。几位街头艺术家自己驾驶汽车，解释了涂鸦。 战略 使用城市自己的街道家具是让涂鸦更接近每个人的关键因素。我们知道里斯本的街头艺术收藏是世界上最好的之一，但是没有人看到它真正的伟大。因此，所有这些都必须被捆绑在一个公共有机体中，并交付给每个人，包装好，完成了，准备 “消费”。
URBAN ART GALLERY
案例简介：Describe the campaign/entry Lisbon citizens weren’t approaching street art, so street art had to go to the heart of the people and their daily lives. Lisbon's Mayorship knows that the most important thing is to maintain public property and historical heritage, so it's better to legalise and motivate this type of art in a legitimate way, also showing that it is a modern and cool autarchy, which encourages recycling as well. Lisbon is well-known for its cultural treasures and among them, one of the greatest street art collections in the world, throughout the capital’s streets. But its citizens don’t look at it as art. So, if people weren’t approaching street art, street art had to go to the heart of the Lisbons’ citizens and their daily lives. Lisbon's Mayorship knows that the most important is to maintain public property and historical heritage, so, it's better to legalise and motivate this type of art in a legitimate way. This is a clear case of public opinion supported in a PR stunt that prompted a lot of media coverage, due to its news worthy material. Describe the brief from the client Reach out to general citizens, teaching them that graffiti is not a crime, inviting street artists to intervene in legitimate public property. The research consisted of evaluating the number of complaints about illegal taggings and public vandalism as well as hundreds of requests by street artists to do something in their own city, at a world-wide art level. Results The Go Arte Urbana City Tour was fully booked and almost 3,000 people did the tour. Lisbon City Hall received almost 3,000 art submissions for its recycling spots. The project helped protect historical heritage and public property since it minimised illegal taggings and vandalism.The Portuguese government praised the whole initiative in a live national TV transmission gala, portraying it as one of the best cultural projects of the year. Thousands of websites and personal blogs mentioned the project as an example to be followed by other cities. The Guardian elected Lisbon’s street art collection as one of the finest in world. Execution Lisbon’s City Hall started by inaugurating the Urban Art Gallery, an open air gallery, with several endorsed artists. A website was created to catalogue Lisbon’s main works of art since 1974. In order to change every citizen's opinion regarding urban art, we created the 'Recycle your Sight' project, an outdoor street art exhibition in more than 400 recycling spots. It is still taking place, since the 3rd of July, 2011. To motivate everyone to see Lisbon’s street art collection, the Go Arte Urbana project consisted of a citytour in 2 Citroën DS3s fully customized by 2 Portuguese street artists. Several street artists themselves drove the cars and explained the graffiti. The Situation Lisbon’s City Hall started by inaugurating the Urban Art Gallery, an open air gallery, with several endorsed artists. A website was created to catalogue Lisbon’s main works of art since 1974. In order to change every citizen's opinion regarding urban art, we created the 'Recycle your Sight' project, an outdoor street art exhibition in more than 400 recycling spots. To motivate everyone to see Lisbon’s street art collection, the Go Arte Urbana project consisted of a citytour in two Citroën DS3 fully customised by 2 Portuguese street artists. Several street artists themselves drove the cars and explained the graffiti’s. The Strategy Using the city's own street furniture was the key element to bring graffiti closer to everyone. We knew that Lisbon's street art collection is one of the best in the world, but no one sees its true greatness. So all of this had to be tied up in a public organism, and deliver to everyone, wrapped, done, ready to 'consume'.
城市艺术画廊
暂无简介
URBAN ART GALLERY
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
