本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
金人，金库，盗窃
案例简介：“如何推出一个像黄金一样好的冰淇淋？为了推出 Magnum Gold，托克在 3 月份在里斯本和波尔图举行了一系列特技表演: 金门: 超过 15 天，在两个城市最拥挤的地区都可以看到保安。在他们的手提箱里，一份拷贝邀请人们给他们拍照，并将照片上传到竞选网站上，在那里，除了争夺奖品, 人们可以把他们的脸放在由贝尼西奥 · 德尔 · 托罗主演的竞选电影中。 拱顶: 拱顶被放置在两个城市的两个主要购物中心 -- Vasco da Gama 和 North Shopping。这些墓穴并没有透露这个新味道的名字，它只是导致了这个网站。 盗窃: 在 Magnum Gold 推出的那天，表演者从购物中心的屋顶上下来，猛攻并模拟对保险箱的攻击。抢劫后，保险箱里的东西 (数百个冰淇淋) 被分发给观看这次行动的人。"
金人，金库，盗窃
案例简介："How to launch an ice cream that is as good as gold? For the launch of Magnum Gold, Torke held a series of stunts in Lisbon and Oporto during the month of March: • Golden Men: over 15 days, security guards could be seen in the most crowded areas of both cities. In their suitcases, a copy invited people to photograph them and upload the photos in the campaign's site, where, in addition to compete for prizes, peple could put their faces in the campaign's movie, starred by Benicio Del Toro. • Vaults: vaults were placed in two major malls in both cities - Vasco da Gama and North Shopping. These vaults did not reveal a the name of this new flavor, it only led to the site. • Theft: on the day of the launch of Magnum Gold, performers descended from the roof of the shopping centers rapelling and simulated an assault on safe. After the robbery, the safe's contents (hundreds of ice cream) wasdistributed among the people who watched the action."
Golden Men, Vaults, Theft
案例简介：“如何推出一个像黄金一样好的冰淇淋？为了推出 Magnum Gold，托克在 3 月份在里斯本和波尔图举行了一系列特技表演: 金门: 超过 15 天，在两个城市最拥挤的地区都可以看到保安。在他们的手提箱里，一份拷贝邀请人们给他们拍照，并将照片上传到竞选网站上，在那里，除了争夺奖品, 人们可以把他们的脸放在由贝尼西奥 · 德尔 · 托罗主演的竞选电影中。 拱顶: 拱顶被放置在两个城市的两个主要购物中心 -- Vasco da Gama 和 North Shopping。这些墓穴并没有透露这个新味道的名字，它只是导致了这个网站。 盗窃: 在 Magnum Gold 推出的那天，表演者从购物中心的屋顶上下来，猛攻并模拟对保险箱的攻击。抢劫后，保险箱里的东西 (数百个冰淇淋) 被分发给观看这次行动的人。"
Golden Men, Vaults, Theft
案例简介："How to launch an ice cream that is as good as gold? For the launch of Magnum Gold, Torke held a series of stunts in Lisbon and Oporto during the month of March: • Golden Men: over 15 days, security guards could be seen in the most crowded areas of both cities. In their suitcases, a copy invited people to photograph them and upload the photos in the campaign's site, where, in addition to compete for prizes, peple could put their faces in the campaign's movie, starred by Benicio Del Toro. • Vaults: vaults were placed in two major malls in both cities - Vasco da Gama and North Shopping. These vaults did not reveal a the name of this new flavor, it only led to the site. • Theft: on the day of the launch of Magnum Gold, performers descended from the roof of the shopping centers rapelling and simulated an assault on safe. After the robbery, the safe's contents (hundreds of ice cream) wasdistributed among the people who watched the action."
金人，金库，盗窃
暂无简介
Golden Men, Vaults, Theft
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
