Dumb Ways To Die|海报/平面|广告营销案例【ADGuider广告指南】

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愚蠢的死亡方式

案例简介：音乐歌手: 放火烧你的头发, 用棍子戳一只灰熊, 吃过时的药, 用你的私人部分作为食人鱼诱饵。愚蠢的死亡方式，那么多愚蠢的死亡方式。愚蠢的死亡方式，那么多愚蠢的死亡方式。用叉子吐司, 做你自己的电气工作, 教自己如何飞翔, 吃一个两周前未冷藏的馅饼。愚蠢的死亡方式，那么多愚蠢的死亡方式。愚蠢的死亡方式，那么多愚蠢的死亡方式。邀请一个心理杀手进去刮擦你的毒贩全新的旅程, 在外太空摘下头盔, 把你的干衣机当作藏身的地方。愚蠢的死亡方式，那么多愚蠢的死亡方式。愚蠢的死亡方式，那么多愚蠢的死亡方式。养一条响尾蛇当宠物, 在网上卖你的两个肾脏吃一管强力胶, “我想知道这个红色按钮是做什么的？” 愚蠢的死亡方式，那么多愚蠢的死亡方式。愚蠢的死亡方式，那么多愚蠢的死亡方式。在狩猎季节打扮成驼鹿, 无缘无故地打扰一窝黄蜂, 站在火车站站台的边缘, 在平交道口的吊杆门周围行驶, 穿过站台之间的轨道, 他们可能不会押韵，但他们很有可能. 最愚蠢的死亡方式, 最愚蠢的死亡方式, 最愚蠢的死亡方式, 这么多哑巴, 这么多愚蠢的死亡方式。 ANNCR: 火车周围要安全。来自地铁的消息。 77,000 人付费拥有这个电台广告。事实上，它在香港的 28 个国家达到了第三名的高峰。尽管这首歌可以在 Soundcloud 上免费下载，也可以在所有自尊的非法下载网站上下载，但这一切都是如此。当在墨尔本购买广播广告时，世界各地的电台免费播放它，作为一首歌。还不错。

愚蠢的死亡方式

案例简介：MUSIC SINGER: Set fire to your hair, Poke a stick at a grizzly bear, Eat medicine that's out of date, Use your private parts as piranha bait. Dumb ways to die, so many dumb ways to die. Dumb ways to die, so many dumb ways to die. Get your toast out with a fork, Do your own electrical work, Teach yourself how to fly, Eat a two week old unrefrigerated pie. Dumb ways to die, so many dumb ways to die. Dumb ways to die, so many dumb ways to die. Invite a psycho-killer inside, Scratch your drug dealer's brand new ride, Take your helmet off in outer space, Use your clothes dryer as a hiding place. Dumb ways to die, so many dumb ways to die. Dumb ways to die, so many dumb ways to die. Keep a rattlesnake as pet, Sell both your kidneys on the Internet, Eat a tube of superglue, "I wonder what's this red button do?" Dumb ways to die, so many dumb ways to die. Dumb ways to die, so many dumb ways to die. Dress up like a moose during hunting season, Disturb a nest of wasps for no good reason, Stand on the edge of a train station platform, Drive around the boom gates at a level crossing, Run across the tracks between the platforms, They may not rhyme but they're quite possibly... The dumbest ways to die, The dumbest ways to die, The dumbest ways to die, So many dumb, So many dumb ways to die. ANNCR: Be safe around trains. A message from Metro. 77,000 people paid to own this radio ad. In fact, it charted in 28 countries reaching a peak of number three in Hong Kong. This is all despite the fact that the song was available for free download on Soundcloud and also available on all self-respecting illegal download sites. While radio advertising was purchased in Melbourne, stations around the world played it for free, as a song. Not bad.