Youth-led creative network Livity has been tasked with creating short video social app Musical.ly’s first ever UK creative campaign. The campaign, called #NowYouSeeMe, offered one lucky ‘muser’ the chance to be featured across London and featured in a new campaign.Musers were tasked to showcase their skills in three categories - sports, comedy and music - and post on the platform using three custom hashtags for a chance to be featured across London and nationwide. The campaign aims to celebrate the individuality of Musical.ly’s users.Over 15 of musical.ly's top musers from across the country came together to feature within this new creative drive. With over 7.5m combined fans, the musers celebrated their talent in creating original musical.lys across sport, music, comedy and style.CreditsJames Hogwood - Creative DirectorTy Stanton-Jones - Creative​Sian Spicer - DesignJames Honess - Senior Account DirectorTobi Akinkugbe - Account managerFelix Morgan - Head of StrategyPR agency - Dawbell PR