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明尼苏达州彩票: 潜望镜的德怀特大象
案例简介：
明尼苏达州彩票: 潜望镜的德怀特大象
案例简介：
Minnesota Lottery: Dwight Elephant by Periscope
案例简介：
Minnesota Lottery: Dwight Elephant by Periscope
案例简介：
明尼苏达州彩票: 潜望镜的德怀特大象
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Minnesota Lottery: Dwight Elephant by Periscope
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Periscope are behind the latest video campaign for the Minnesota Lottery featuring the epically-festive Dwight Elephant, the ultimate gift-giving expert.He may still live with his mom, but that doesn’t stop this presumed holiday influencer from dishing out healthy helpings of holiday cheer and advice. All you have to do is call 1-866-DWIGHTY, and Dwight will help solve all of your holiday gift-giving quandaries. And on top of gift ideas, he offers holiday bedtime stories, merry limericks, a list of words that rhyme with mistletoe which nobody asked for, and more.The character, inspired by the wackiness of traditional “white elephant” gifts, stars in this new campaign which ultimately promotes lottery scratch tickets, a popular holiday gift. And, as an extra gift for the season, these videos can be seen all over TV, social media, gas station TV and the web.
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品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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任意搜索品牌关键词，脑洞创意策划1秒呈现
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一键搜索竞品往年广告，一眼掌握对手市场定位
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热词查看洞悉爆点，抢占行业趋势红利
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