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骑师内衣: Underwars,停止蠕动
案例简介:
骑师内衣: Underwars,停止蠕动
案例简介:
Jockey Underwear: Underwars, Stop Squirming
案例简介:
Jockey Underwear: Underwars, Stop Squirming
案例简介:
骑师内衣: Underwars,停止蠕动
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Jockey Underwear: Underwars, Stop Squirming
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Jockey has unveiled http://www.JockeyUnderWars.com, a funny, interactive web site that allows individuals and groups to compete in dance contests in their underwear. Following on the heels of Jockey's first viral marketing campaign, http://StopSquirming.com, JockeyUnderWars.com takes an even edgier approach to creating buzz and building brand awareness among a younger consumer base. The campaign is part of a larger corporate initiative that includes marketing, branding and new product introductions designed to engage younger-minded consumers in a more meaningful, relevant way. Check out the microsite: http://www.stopsquirming.com
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