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最后一列
案例简介：背景 保护记者委员会 (CPJ) 是一个独立的非营利组织，致力于在全球范围内促进新闻自由，并捍卫记者安全报道新闻的权利，而不必担心遭到报复。每年都有许多记者在报道新闻时死亡。虽然许多人听说过像贾马尔·卡舒吉这样备受瞩目的案件，但普通公众完全不知道情况的悲惨范围: 1,337名记者在1992年执行任务时被杀。 我们如何才能让公众记住这些记者，并大声疾呼那些仍在野外的人的安全？ 描述创意 (投票40%) 我们创建了一个纪念运动，引起人们对新闻业的人力成本的关注: 最后一栏。这是一项综合倡议，其标志是由在行动中被杀害的1,337名记者的名字组成，一本书收集了20多名被谋杀的记者的最后作品，以及对他们的朋友和家人的视频和音频采访。一种使在新闻采集服务中被杀害的勇敢的男人和女人永生的方法。 描述执行情况 (投票40%) 玛丽·科尔文.萨米尔·卡西尔.詹姆斯·福利.Shujaat Bukhari.这些只是因公殉职的几名记者。为了纪念他们的记忆，我们收集了他们的最后作品，并与世界广泛分享。 介绍最后一栏，这是一场纪念运动，其徽标旨在夺取生命。不仅是在1992年行动中遇难的1,337名记者的名字。它不断发展，每当一名记者被杀时，他们的名字就会被添加到徽标中。 这个标志被用作一本书的封面，书中收录了24名记者的最后作品，这些作品是在新闻采集、社交帖子、对受害者身边的人进行拍摄采访的介绍动画、一种纪念那些为揭露真相而献出生命的人的方式，并要求确保世界各地记者的安全。 列出结果 (投票20%) 该运动受到新闻界的欢迎，并通过《时代》，《希尔》，《纽约邮报》和《Monocle》的书面报道以及MSNBC，半岛电视台和c-span的广播报道在全球范围内共享。 它在国际上传播，达到了3亿多个媒体印象。那些最接近这一事业的人成为了它的大使，利用他们自己的社交渠道分享和激励公众代表记者的安全。确保这些名字和故事在这里留下。
最后一列
案例简介：Background The Committee to Protect Journalists (CPJ) is an independent nonprofit organization that promotes press freedom worldwide and defends the right of journalists to report the news safely and without fear of reprisal. Numerous journalists die every year reporting the news. And while many people have heard of high-profile cases like Jamal Khashoggi, the general public is completely unaware of the tragic scope of the situation: 1,337 journalists have been killed in the line of duty since 1992. How could we get the public to remember these journalists and speak up about the safety of those still out in the field? Describe the creative idea (40% of vote) We created a memorial movement bringing attention to the human cost of journalism: The Last Column. An integrated initiative featuring a logo made of the names of the 1,337 journalists killed in action, a book gathering the final works of more than twenty murdered journalists, and video & audio interviews with their friends and families. A way to immortalize the courageous men and women killed in the service of newsgathering. Describe the execution (40% of vote) Marie Colvin. Samir Kassir. James Foley. Shujaat Bukhari. These are just a few of the journalists who have been killed in the line of duty. To honor their memories, we gathered their last work and share it widely with the world. Introducing The Last Column, a memorial movement whose logo is meant to take life. Made not only of the 1,337 names of journalists killed in action since 1992. It evolves, each time a journalist is killed, their name will be added to the logo. This logo was used as cover for a book featuring the 24 final works of journalists killed in the service of newsgathering, social posts, intro animations for filmed interviews of those close to the victims, a way to remember those who gave their lives to uncover the truth, and a demand to keep journalists across the world safe. List the results (20% of vote) The movement was embraced by the journalism community and shared worldwide through written coverage in Time, The Hill, The New York Post, and Monocle, and on-air coverage on MSNBC, Al Jazeera, and C-Span. It spread internationally, reaching over 300 million media impressions. Those closest to the cause became its ambassadors, using their own social channels to share and inspire the public to stand for the journalists’ safety. Ensuring these names and stories are here to stay.
The Last Column
案例简介：背景 保护记者委员会 (CPJ) 是一个独立的非营利组织，致力于在全球范围内促进新闻自由，并捍卫记者安全报道新闻的权利，而不必担心遭到报复。每年都有许多记者在报道新闻时死亡。虽然许多人听说过像贾马尔·卡舒吉这样备受瞩目的案件，但普通公众完全不知道情况的悲惨范围: 1,337名记者在1992年执行任务时被杀。 我们如何才能让公众记住这些记者，并大声疾呼那些仍在野外的人的安全？ 描述创意 (投票40%) 我们创建了一个纪念运动，引起人们对新闻业的人力成本的关注: 最后一栏。这是一项综合倡议，其标志是由在行动中被杀害的1,337名记者的名字组成，一本书收集了20多名被谋杀的记者的最后作品，以及对他们的朋友和家人的视频和音频采访。一种使在新闻采集服务中被杀害的勇敢的男人和女人永生的方法。 描述执行情况 (投票40%) 玛丽·科尔文.萨米尔·卡西尔.詹姆斯·福利.Shujaat Bukhari.这些只是因公殉职的几名记者。为了纪念他们的记忆，我们收集了他们的最后作品，并与世界广泛分享。 介绍最后一栏，这是一场纪念运动，其徽标旨在夺取生命。不仅是在1992年行动中遇难的1,337名记者的名字。它不断发展，每当一名记者被杀时，他们的名字就会被添加到徽标中。 这个标志被用作一本书的封面，书中收录了24名记者的最后作品，这些作品是在新闻采集、社交帖子、对受害者身边的人进行拍摄采访的介绍动画、一种纪念那些为揭露真相而献出生命的人的方式，并要求确保世界各地记者的安全。 列出结果 (投票20%) 该运动受到新闻界的欢迎，并通过《时代》，《希尔》，《纽约邮报》和《Monocle》的书面报道以及MSNBC，半岛电视台和c-span的广播报道在全球范围内共享。 它在国际上传播，达到了3亿多个媒体印象。那些最接近这一事业的人成为了它的大使，利用他们自己的社交渠道分享和激励公众代表记者的安全。确保这些名字和故事在这里留下。
The Last Column
案例简介：Background The Committee to Protect Journalists (CPJ) is an independent nonprofit organization that promotes press freedom worldwide and defends the right of journalists to report the news safely and without fear of reprisal. Numerous journalists die every year reporting the news. And while many people have heard of high-profile cases like Jamal Khashoggi, the general public is completely unaware of the tragic scope of the situation: 1,337 journalists have been killed in the line of duty since 1992. How could we get the public to remember these journalists and speak up about the safety of those still out in the field? Describe the creative idea (40% of vote) We created a memorial movement bringing attention to the human cost of journalism: The Last Column. An integrated initiative featuring a logo made of the names of the 1,337 journalists killed in action, a book gathering the final works of more than twenty murdered journalists, and video & audio interviews with their friends and families. A way to immortalize the courageous men and women killed in the service of newsgathering. Describe the execution (40% of vote) Marie Colvin. Samir Kassir. James Foley. Shujaat Bukhari. These are just a few of the journalists who have been killed in the line of duty. To honor their memories, we gathered their last work and share it widely with the world. Introducing The Last Column, a memorial movement whose logo is meant to take life. Made not only of the 1,337 names of journalists killed in action since 1992. It evolves, each time a journalist is killed, their name will be added to the logo. This logo was used as cover for a book featuring the 24 final works of journalists killed in the service of newsgathering, social posts, intro animations for filmed interviews of those close to the victims, a way to remember those who gave their lives to uncover the truth, and a demand to keep journalists across the world safe. List the results (20% of vote) The movement was embraced by the journalism community and shared worldwide through written coverage in Time, The Hill, The New York Post, and Monocle, and on-air coverage on MSNBC, Al Jazeera, and C-Span. It spread internationally, reaching over 300 million media impressions. Those closest to the cause became its ambassadors, using their own social channels to share and inspire the public to stand for the journalists’ safety. Ensuring these names and stories are here to stay.
最后一列
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The Last Column
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基本信息
- 广告战役： #Committee to Protect Journalists-设计与品牌-e459#
- 广告品牌： Committee to Protect Journalists
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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