Dying Light 2 E3 Trailer|微电影,短视频|广告营销案例【ADGuider广告指南】

死亡光 2 E3 拖车

案例简介：在游戏行业最大的贸易展 2019 E3 博览会上，波兰游戏制作人和开发商Techland向热门续集《死亡之光 2 》展示了电影。新的预告片原来是在洛杉矶举行的活动的亮点之一。发布于 2015 年，游戏的第一部分征服了全世界玩家的心，有超过 1800万玩家在线。现在一切都表明，这个僵尸故事的延续将会是一个同样巨大的成功，尤其是如果在制作阶段出现的许多积极的评论可以作为参考的话。死亡之光 2 还将为游戏玩家提供全新的吸引力，如新的跑酷可能性和新的拳头战斗机制。在Techland的《死亡之光》的第二部分中，我们降落在一个广阔的大都市，该行动是在哈兰病毒全世界并迫使各地居民挣扎求生 15 年后进行的。他们面临的最大挑战是缺水 -- 这往往会导致激烈的冲突和血腥的战斗。但是像艾登 · 考德威尔这样的人有希望，他已经感染了病毒，但已经准备好迎接寻找解药的挑战。他是游戏和E3 预告片的英雄。《死亡之光 2 》电影首次在洛杉矶E3 上映，是该游戏开发商和制作人Techland和Platige图像团队合作的结果。预告片中的整个动画世界是由Techland艺术家创作的，它是由来自Platige Image的Tomasz Suwalski与Techland创意总监Adrian Ciszewski密切合作编写和指导的。

死亡光 2 E3 拖车

案例简介：At E3 EXPO 2019, the gaming industry’s biggest trade show, the Polish game producer and developer Techland revealed the cinematic to the hit sequel – Dying Light 2. The new trailer turned out to be one of the highlights of the event held in Los Angeles. Released in 2015, the first part of the game conquered the hearts of gamers all over the world, with over 18 million players online. Now everything suggests that the continuation of this zombie story is set to be an equally big success, especially if the many positive comments coming out during the production stage are anything to go by. Dying Light 2 will also offer brand-new attractions for gamers such as new parkour possibilities and new fist-fight mechanics. In this second instalment of Dying Light by Techland, we land in a sprawling metropolis, with the action set 15 years after the Harran Virus infected the whole world and forced inhabitants everywhere to struggle to survive. The biggest challenge they face is the lack of water – which often leads to fierce conflicts and bloody battles. But there is hope for mankind in the shape of Aiden Caldwell, who’s infected with the virus but is ready to take on the challenge of finding the antidote. He is the hero of both the game and the E3 trailer. The Dying Light 2 cinematic, which was shown for the first time at E3 in Los Angeles, is the result of collaboration between Techland, the game’s developer and producer, and the Platige Image team. The whole animated world from the trailer was created by Techland artists, and it was written and directed by Tomasz Suwalski from Platige Image in a very close collaboration with Techland Creative Director Adrian Ciszewski.