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BBC电台1: 开始的地方
案例简介：Karmarama骑着自行车参加了由J.A.C.k.拍摄的BBC Radio 1的新促销活动。
BBC电台1: 开始的地方
案例简介：Karmarama gets on its bike for this new promo for BBC Radio 1, shot by J.A.C.K.
BBC Radio 1: Where it Begins
案例简介：Karmarama骑着自行车参加了由J.A.C.k.拍摄的BBC Radio 1的新促销活动。
BBC Radio 1: Where it Begins
案例简介：Karmarama gets on its bike for this new promo for BBC Radio 1, shot by J.A.C.K.
BBC电台1: 开始的地方
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BBC Radio 1: Where it Begins
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Karmarama has created a new campaign for BBC Radio 1 called Where it Begins, the brand’s first new positioning in five years. The film, directed by J.A.C.K. through Wanda Paris, shows a girl riding her pizza delivery bike into a warehouse, spraying her uniform gold, getting on a now souped-up moped and speeding around a cage of death through a spectacular firework display. As teenagers are wont to do.Sam Walker, group ECD at Karmarama says, "A pizza delivery driver riding a cage of death is the ideal metaphor for Radio 1. We've tried to sum up the fearless nature of the station and its listeners."
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