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Icnocuícatl
案例简介：Cerveza Victoria & Ogilvy墨西哥发起了一项创新的情感活动 (死亡之日) “icnocu í catl”。这部作品反映了2020年社会中发生的不寻常的现实: 许多人没有机会与垂死的人说再见。基于艰苦的研究，该运动揭示了一种见解，即人们无法与那些无论原因如何都丧生的人告别。这场运动是对他们所有人的致敬，也是永远记住他们的一种方式。Icnocu í catl是墨西哥人用来向死者告别的一种诗歌流派 (nah ú atl)，是该机构为维多利亚工作的中心概念之一，维多利亚是一个致力于庆祝和赞美墨西哥传统的品牌。这些以告别形式叙述的诗歌通过歌曲和仪式代代相传。目前，他们仍然生活在仍然讲这种语言的社区中。该作品有几个以西班牙语和nah ú atl叙述的版本，将在整个10月发行。反过来，活动主要分为三个60秒，包括更长的两分钟版本。图形部分是与著名的墨西哥艺术家Ricardo lu é vanos合作创作的。由墨西哥奥美为Cerveza Victoria创建的综合广告，类别内: 酒精饮料。
Icnocuícatl
案例简介：Cerveza Victoria & Ogilvy Mexico launches an innovative and emotional (Day of the Dead) campaign "Icnocuícatl." The work reflects the unusual reality that has taken place in society in 2020: many people have not had the chance to say goodbye to those who were dying. Based on hard research, the campaign brings to light an insight that refers to the inability of people to say goodbye to those who, regardless of the cause, have lost their lives. The campaign is a tribute to all of them and a way to always remember them. The Icnocuícatl – a poetic genre (Nahúatl) that the Mexicans used to say goodbye to their dead – is one of the central concepts of the agency's work for Victoria, a brand dedicated to celebrate and praise Mexican traditions. These poems, which were narrated in the form of farewell, were transmitted orally from generation to generation by means of songs and rituals. Currently, they are still alive in the communities that still speak this language. The piece has several versions narrated in Spanish and Nahúatl, which will be released throughout the month of October. In turn, the campaign is mainly divided into three pieces of 60 seconds, including a longer version of two minutes. The graphic part was created in collaboration with the renowned Mexican artist Ricardo Luévanos. Integrated advertisement created by Ogilvy, Mexico for Cerveza Victoria, within the category: Alcoholic Drinks.
Icnocuícatl
案例简介：Cerveza Victoria & Ogilvy墨西哥发起了一项创新的情感活动 (死亡之日) “icnocu í catl”。这部作品反映了2020年社会中发生的不寻常的现实: 许多人没有机会与垂死的人说再见。基于艰苦的研究，该运动揭示了一种见解，即人们无法与那些无论原因如何都丧生的人告别。这场运动是对他们所有人的致敬，也是永远记住他们的一种方式。Icnocu í catl是墨西哥人用来向死者告别的一种诗歌流派 (nah ú atl)，是该机构为维多利亚工作的中心概念之一，维多利亚是一个致力于庆祝和赞美墨西哥传统的品牌。这些以告别形式叙述的诗歌通过歌曲和仪式代代相传。目前，他们仍然生活在仍然讲这种语言的社区中。该作品有几个以西班牙语和nah ú atl叙述的版本，将在整个10月发行。反过来，活动主要分为三个60秒，包括更长的两分钟版本。图形部分是与著名的墨西哥艺术家Ricardo lu é vanos合作创作的。由墨西哥奥美为Cerveza Victoria创建的综合广告，类别内: 酒精饮料。
Icnocuícatl
案例简介：Cerveza Victoria & Ogilvy Mexico launches an innovative and emotional (Day of the Dead) campaign "Icnocuícatl." The work reflects the unusual reality that has taken place in society in 2020: many people have not had the chance to say goodbye to those who were dying. Based on hard research, the campaign brings to light an insight that refers to the inability of people to say goodbye to those who, regardless of the cause, have lost their lives. The campaign is a tribute to all of them and a way to always remember them. The Icnocuícatl – a poetic genre (Nahúatl) that the Mexicans used to say goodbye to their dead – is one of the central concepts of the agency's work for Victoria, a brand dedicated to celebrate and praise Mexican traditions. These poems, which were narrated in the form of farewell, were transmitted orally from generation to generation by means of songs and rituals. Currently, they are still alive in the communities that still speak this language. The piece has several versions narrated in Spanish and Nahúatl, which will be released throughout the month of October. In turn, the campaign is mainly divided into three pieces of 60 seconds, including a longer version of two minutes. The graphic part was created in collaboration with the renowned Mexican artist Ricardo Luévanos. Integrated advertisement created by Ogilvy, Mexico for Cerveza Victoria, within the category: Alcoholic Drinks.
Icnocuícatl
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Icnocuícatl
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