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宜家: 首次无线蹦极
案例简介：DDB布鲁塞尔创建了一个独特而紧张的体育实验场所，以促进宜家的无线充电。
宜家: 首次无线蹦极
案例简介：DDB Brussels created a unique and tense spot of a sporting experiment to promote wireless charging with IKEA.
IKEA: The First Wireless Bungee Jump
案例简介：DDB布鲁塞尔创建了一个独特而紧张的体育实验场所，以促进宜家的无线充电。
IKEA: The First Wireless Bungee Jump
案例简介：DDB Brussels created a unique and tense spot of a sporting experiment to promote wireless charging with IKEA.
宜家: 首次无线蹦极
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IKEA: The First Wireless Bungee Jump
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Technology has taken us so far. And IKEA's latest campaign created by DDB Brussels pushes the boundaries even further.Helmed by Belgium directing duo Jan & Raf Roosens via Rococo, the spot imagines a sporting experiment, involving a wireless bungee jump.The scientists working on the project explain that with magnets, the jumper can leap into an opposing magnetic field without using any cords or harness.After conducting the experiment, the team ecstatically celebrate the jumper's safety.And only then do we see that behind the jumper's adrenaline, it's the wireless charging pod that made the jump possible and connected the jumper with his family and friends to record his success.
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