Uber has launched its first brand campaign in India ‘move forward’, which aims to depict how the taxi hailing app can empower people to do more meaningful things.The campaign, created by BBH India, uses real life stories from customers and Uber drivers to show how the service is impacting people’s lives. The campaign focuses on online films but will also feature digital, print and outdoor.For users, it explored the concept of having the freedom of mobility in an affordable way and for the drivers, it shows how it can turn them into micro-entrepreneurs.CreditsCCO and Managing Partner - Russell BarrettManaging Director – Arvind KrishnanHead of Planning – Sanjay SharmaCreative Director - Sapna AhluwaliaCopywriter - Yohan DaverArt Director - Sapna AhluwaliaBusiness Head – Anish KotianPlanning Director - Yudhishthir AgrawalExecutive Producer – Rahul KulkarniSr. Business Partner – Rajat PandeyBusiness Partner – Nabanita ChatterjeeProduction House - Black Sheep Live· Director – Shamik Sen Gupta· DOP – Karthik Vijay· Executive Producer – Niddhish Puuzhakkal