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黑豹
案例简介：就低价时尚零售商而言，K & G 时尚超市并不是大多数人想到的第一家商店。说实话，没有时尚超市的部分，人们不知道 K & G 是什么。低价零售是服装零售类别中非常有竞争力的一部分。所有参赛者都承诺以可比的折扣价格提供类似的时尚商品。虽然价值和风格很重要 -- 尤其是现在 -- K & G 和马伦认识到，有一个活动的开端和定位是人们为尼斯购物而烦恼的根源衣服放在第一位: 看起来不错。要知道你看起来很好，并让这些知识转化为永远时尚的东西: 自信。 所以把逻辑放在一边，我们问自己，“当你看起来很棒，你知道它的时候，你有什么感觉？”。是的。无敌。在这些平面广告中，我们看到一个人穿着打扮，这样做，释放了衣服的力量。我们的主角感到无敌。通过打扮，他们给了每天热情迎接的自己生命。他们有一个球，看起来很棒。
黑豹
案例简介：As far as off-price fashion retailers go, K&G Fashion Superstore is not the first store that comes to mind for most people. Truth be told, without the Fashion Superstore part, people have no idea what a K&G is. Off-price retail is a very competitive part of the clothing retail category. All contestants promise and deliver comparable, stylish wares at comparable, discount prices. While value and style are important — especially these days — K&G and Mullen recognized that there was an opening for a campaign and a positioning that got to the root of why people bother shopping for nice clothes in the first place: to look good. To know you look good and allow that knowledge to transfer into something that’s always in style: self-confidence. So putting logic aside for a moment, we asked ourselves, “How do you feel when you look great, and you know it?” Invincible. Yep. Invincible. In these print ads, we see a person who has dressed up, and in so doing, unlocked the power of clothes. Our protagonists feel Invincible. By styling up, they’ve given life to the part of themselves that greets every day with gusto. They’re having a ball and looking great doing it.
Panthers
案例简介：就低价时尚零售商而言，K & G 时尚超市并不是大多数人想到的第一家商店。说实话，没有时尚超市的部分，人们不知道 K & G 是什么。低价零售是服装零售类别中非常有竞争力的一部分。所有参赛者都承诺以可比的折扣价格提供类似的时尚商品。虽然价值和风格很重要 -- 尤其是现在 -- K & G 和马伦认识到，有一个活动的开端和定位是人们为尼斯购物而烦恼的根源衣服放在第一位: 看起来不错。要知道你看起来很好，并让这些知识转化为永远时尚的东西: 自信。 所以把逻辑放在一边，我们问自己，“当你看起来很棒，你知道它的时候，你有什么感觉？”。是的。无敌。在这些平面广告中，我们看到一个人穿着打扮，这样做，释放了衣服的力量。我们的主角感到无敌。通过打扮，他们给了每天热情迎接的自己生命。他们有一个球，看起来很棒。
Panthers
案例简介：As far as off-price fashion retailers go, K&G Fashion Superstore is not the first store that comes to mind for most people. Truth be told, without the Fashion Superstore part, people have no idea what a K&G is. Off-price retail is a very competitive part of the clothing retail category. All contestants promise and deliver comparable, stylish wares at comparable, discount prices. While value and style are important — especially these days — K&G and Mullen recognized that there was an opening for a campaign and a positioning that got to the root of why people bother shopping for nice clothes in the first place: to look good. To know you look good and allow that knowledge to transfer into something that’s always in style: self-confidence. So putting logic aside for a moment, we asked ourselves, “How do you feel when you look great, and you know it?” Invincible. Yep. Invincible. In these print ads, we see a person who has dressed up, and in so doing, unlocked the power of clothes. Our protagonists feel Invincible. By styling up, they’ve given life to the part of themselves that greets every day with gusto. They’re having a ball and looking great doing it.
黑豹
暂无简介
Panthers
暂无简介
基本信息
- 广告战役： #K&G Fashion-平面-a5a2#
- 广告品牌： K&G Fashion
- 发布日期： 2010-03-01
- 行业领域： 生活服务 , 商场超市
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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In the right clothes, you can’t help but feel it. Invincible.
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