I Love Doing Dishes!|短视频|广告营销案例【ADGuider广告指南】

我喜欢洗碗!

案例简介：Wieden + 肯尼迪伦敦推出我爱洗碗!完成活动伦敦，2017年6月12日: 为了认识到人们对手工洗碗的仇恨，维登 + 肯尼迪伦敦创作了讽刺音乐《我爱洗碗》!为完成最新的全球广告活动。这场运动由一部与全球领先的洗碗机制造商合作制作的 75 ”电影领导，该电影将在全球许多国家上映，包括中国、巴西、南非和土耳其, 洗手仍然是大多数人的常态。这个多平台的运动反映了手工洗碗的荒谬，而 Wieden + Kennedy London 写的歌词, 表达这个平凡和重复的琐事的无数琐事。广告以一个巨大的黄色橡胶手套的膨胀达到高潮，这是洗手的图标，最后突然出现在一个建议 “把洗碗留给洗碗机” 的画外音上。标志性的爆炸橡胶手套将用于媒体渠道，包括印刷、户外和社交, 虽然这首歌的电台编辑将在一天中人们最有可能把手放在水槽深处的时候播出。 Wieden + Kennedy London 的创意总监 Carlos Alija 和 Laura Sampedro 说: “在世界各地应对如此多样化的观众总是充满挑战, 但是，利用不得不手工洗碗的普遍共同痛苦，开辟了与所有人相关的创意空间。” 这部电影由伊恩 · 庞斯 · 朱厄尔通过朋友执导，而数字资产和 CGI 是由时代艺术公司制作的。歌词和原创音乐由 W + K 伦敦创作，最终作曲和录音由华纳音乐。

我喜欢洗碗!

案例简介：Wieden+Kennedy London launches I Love Doing Dishes! campaign for Finish London, June 12 2017: To recognise people’s hatred for washing up by hand, Wieden+Kennedy London has created ironic musical I Love Doing Dishes! for Finish’s latest global advertising campaign. The campaign is led by a 75” film, created in association with leading global dishwasher manufacturers, which will play out in a number of countries worldwide, including China, Brazil, South Africa and Turkey, where hand-washing is still the norm for the majority of people. The multi-platform campaign holds a mirror up to the absurdity of washing dishes by hand, while the song lyrics, written by Wieden+Kennedy London, express the numerous niggles of this mundane and repetitive chore. The ad culminates with the inflation of a giant yellow rubber glove, the icon of hand washing, which finally bursts to a voiceover advising to "leave dishwashing to dishwashers". The iconic exploding rubber glove will be used across media channels including print, out-of-home and social, while radio edits of the song will be aired at the times of day when people are most likely to be hands deep in the sink. Carlos Alija and Laura Sampedro, Creative Directors at Wieden+Kennedy London, said: “It’s always challenging to tackle such diverse audiences across the world, but tapping into the universal shared misery of having to wash the dishes by hand opened up creative space relevant to all.” The film was directed by Ian Pons Jewell via Friend, while the digital assets and CGI were produced by Time Based Arts. Lyrics and original music created by W+K London, final composition and recording by Warner Music.