营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    案例简介:照片由 @ AndreaBruce | 文字由 @ RBecksLee。“为什么生活在我们附近没有那么大的价值?在美国,你只会看到一个黑人,当情况不好的时候,他不是政治家。首先我们是黑人,然后我们来自贫困的社区,我们没有正确的教育。“威廉·戈尔登是那种你来听他说话之前就能感觉到的人。他的眼睛很大,使他们忍受的景象明显而毫无歉意。他是一位诗人,也是一位前罪犯。他是一位哲学家,一位思想家,一个 “懂语言的说唱歌手”。如果田纳西州北孟菲斯的Frayser的生活是一部歌剧,他将是歌词-这是您定位的关键。他是黄金。2018年6月17日,在当地组织 “成功生命线” 的一次对话中,威尔朗诵了图帕克: “我不会改变世界,但我保证我会激发大脑,改变世界。” 主题是 “100% 100% 参与”。问题是: 在一个排斥你的体系下,你如何参与社区?今天将坚持他的目标,尽管尚未实现,但仍在进一步发展。“我希望我有能力去和我的兄弟姐妹一起抗议。我希望我已经有一个可以发言的平台,”他说。“如果我不工作,我将无法维持自己的生活,我真的很想开始一个播客,但是当我一直处于生存模式时,很难拿出钱来。” 对威尔来说,100% 的100% 参与意味着在他的梦想中,在一种心态下的生存模式之间进行谈判。正是因为知道,考虑到你所有的努力,最终,你仍然处于一个不能为你提供实现梦想的工具的系统中。认识到挑战也是对其他所有人参与的呼吁: “我们需要人们投资于我们的梦想。” 查看 @ ourdemocracy的完整帖子。这个项目由 @ catchlight.io和 @ insidenatgeo支持。

    案例简介:Photo by @AndreaBruce | Words by @RBecksLee. “Why does life have so little value in our neighborhood? You only see a Black man in America who isn’t a politician when it’s bad. First we’re Black, then we come from impoverished neighborhoods, we don’t have the right education.” William Golden is the kind of person you can feel even before you come to hear him. His eyes are loud, making the visions they’ve endured pronounced and unapologetic. He is a poet and an ex-offender. He is a philosopher, a thinker, a “rapper who knows words.” If life in Frayser, North Memphis, Tennessee were an opera he would be the libretto— the key to your orientation. He is Golden. On June 17, 2018, in a conversation at Lifeline to Success, a local organization founded to help ex-offenders with reintegration after a prison sentence, Will recited Tupac: “I’m not gonna change the world, but I guarantee that I will spark the brain that will change the world.” The topic was “100% participation 100% of the time.” The question: How do you participate in community under a system that has excluded you? Will today holds onto his goals, further developed though not yet materialized. “I wish I had the ability to go and protest with my brothers and sisters. I wish I already had a platform to speak from,” he said. “I won’t be able to sustain myself if I don’t work, and I really want to start a podcast, but it’s hard to come up with the money for it when I’m in survival mode all the time.” For Will, 100% participation 100% of the time means negotiating between modes of survival within a mindset anchored in his dreams. It is in knowing that given all your efforts, in the end, you remain within a system that does not offer you the tools to make dreams attainable. It is in recognizing that the challenge is a call to everyone else’s participation too: “We need people to invest in our dreams.” Check out @ourdemocracy for the full post. This project is supported by @catchlight.io and @insidenatgeo.

    国家地理 - Photo by @AndreaBruce | Words by @RBecksLee. “Why does life have so little value in our neighborhood? You only see a Blac

    案例简介:照片由 @ AndreaBruce | 文字由 @ RBecksLee。“为什么生活在我们附近没有那么大的价值?在美国,你只会看到一个黑人,当情况不好的时候,他不是政治家。首先我们是黑人,然后我们来自贫困的社区,我们没有正确的教育。“威廉·戈尔登是那种你来听他说话之前就能感觉到的人。他的眼睛很大,使他们忍受的景象明显而毫无歉意。他是一位诗人,也是一位前罪犯。他是一位哲学家,一位思想家,一个 “懂语言的说唱歌手”。如果田纳西州北孟菲斯的Frayser的生活是一部歌剧,他将是歌词-这是您定位的关键。他是黄金。2018年6月17日,在当地组织 “成功生命线” 的一次对话中,威尔朗诵了图帕克: “我不会改变世界,但我保证我会激发大脑,改变世界。” 主题是 “100% 100% 参与”。问题是: 在一个排斥你的体系下,你如何参与社区?今天将坚持他的目标,尽管尚未实现,但仍在进一步发展。“我希望我有能力去和我的兄弟姐妹一起抗议。我希望我已经有一个可以发言的平台,”他说。“如果我不工作,我将无法维持自己的生活,我真的很想开始一个播客,但是当我一直处于生存模式时,很难拿出钱来。” 对威尔来说,100% 的100% 参与意味着在他的梦想中,在一种心态下的生存模式之间进行谈判。正是因为知道,考虑到你所有的努力,最终,你仍然处于一个不能为你提供实现梦想的工具的系统中。认识到挑战也是对其他所有人参与的呼吁: “我们需要人们投资于我们的梦想。” 查看 @ ourdemocracy的完整帖子。这个项目由 @ catchlight.io和 @ insidenatgeo支持。

    国家地理 - Photo by @AndreaBruce | Words by @RBecksLee. “Why does life have so little value in our neighborhood? You only see a Blac

    案例简介:Photo by @AndreaBruce | Words by @RBecksLee. “Why does life have so little value in our neighborhood? You only see a Black man in America who isn’t a politician when it’s bad. First we’re Black, then we come from impoverished neighborhoods, we don’t have the right education.” William Golden is the kind of person you can feel even before you come to hear him. His eyes are loud, making the visions they’ve endured pronounced and unapologetic. He is a poet and an ex-offender. He is a philosopher, a thinker, a “rapper who knows words.” If life in Frayser, North Memphis, Tennessee were an opera he would be the libretto— the key to your orientation. He is Golden. On June 17, 2018, in a conversation at Lifeline to Success, a local organization founded to help ex-offenders with reintegration after a prison sentence, Will recited Tupac: “I’m not gonna change the world, but I guarantee that I will spark the brain that will change the world.” The topic was “100% participation 100% of the time.” The question: How do you participate in community under a system that has excluded you? Will today holds onto his goals, further developed though not yet materialized. “I wish I had the ability to go and protest with my brothers and sisters. I wish I already had a platform to speak from,” he said. “I won’t be able to sustain myself if I don’t work, and I really want to start a podcast, but it’s hard to come up with the money for it when I’m in survival mode all the time.” For Will, 100% participation 100% of the time means negotiating between modes of survival within a mindset anchored in his dreams. It is in knowing that given all your efforts, in the end, you remain within a system that does not offer you the tools to make dreams attainable. It is in recognizing that the challenge is a call to everyone else’s participation too: “We need people to invest in our dreams.” Check out @ourdemocracy for the full post. This project is supported by @catchlight.io and @insidenatgeo.

    暂无简介

    国家地理 - Photo by @AndreaBruce | Words by @RBecksLee. “Why does life have so little value in our neighborhood? You only see a Blac

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入