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褶请周年快乐海报
案例简介：这个项目的想法是庆祝传统时尚品牌三宅一生 20 周年, 不仅要吸引忠实的粉丝，还要吸引广泛的顾客。这些视觉效果背后的概念是 “美味”。褶皱是一种能引起即时反应的衣服，比如: “哦，看起来太好吃了!”! 还有 “哦，我很想穿这个!” 这一灵感来自于回顾该品牌的服装。一个认为食物美味的人，无疑是在一种本能地接受食物的心态中。
褶请周年快乐海报
案例简介：The idea for this project is to celebrate the 20th anniversary of the traditional fashion brand Pleats Please Issey Miyake, and to make an appeal not only to the loyal fans but also to a wide range of customers. The concept behind these visuals is ‘delicious’. Pleats Please are clothes that evoke an instant reaction such as: ‘Oh, that looks so delicious!’ and ‘Oh, I would love to wear that!’ This inspiration came while reviewing the brand’s clothes. A person who perceives a food as delicious is in a frame of mind to instinctively accept that food without doubt.
Pleats Please Happy Anniversary Posters
案例简介：这个项目的想法是庆祝传统时尚品牌三宅一生 20 周年, 不仅要吸引忠实的粉丝，还要吸引广泛的顾客。这些视觉效果背后的概念是 “美味”。褶皱是一种能引起即时反应的衣服，比如: “哦，看起来太好吃了!”! 还有 “哦，我很想穿这个!” 这一灵感来自于回顾该品牌的服装。一个认为食物美味的人，无疑是在一种本能地接受食物的心态中。
Pleats Please Happy Anniversary Posters
案例简介：The idea for this project is to celebrate the 20th anniversary of the traditional fashion brand Pleats Please Issey Miyake, and to make an appeal not only to the loyal fans but also to a wide range of customers. The concept behind these visuals is ‘delicious’. Pleats Please are clothes that evoke an instant reaction such as: ‘Oh, that looks so delicious!’ and ‘Oh, I would love to wear that!’ This inspiration came while reviewing the brand’s clothes. A person who perceives a food as delicious is in a frame of mind to instinctively accept that food without doubt.
褶请周年快乐海报
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Pleats Please Happy Anniversary Posters
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基本信息
- 广告战役： #Issey Miyake-平面-ae37#
- 广告品牌： Issey Miyake
- 发布日期： 2000
- 行业领域： 服装配饰 , 穿着/装扮
- 媒体类别： APP , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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