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Silverado: 那时和现在 3
案例简介：EntrySummary 2018 标志着雪佛兰在美国的 100 周年建筑和销售卡车。庆祝这一里程碑对该品牌、其粉丝和追随者以及雪佛兰的卡车业务都很重要，所以我们不想错过这个机会。与此同时，我们不想纯粹怀旧。我们的目标是以一种前瞻性而不是向后看的方式进行庆祝。考虑到这一点，我们有一个简单的简报: “雪佛兰卡车: 100 年的建设未来。 “当我们回顾过去为推销雪佛兰卡车所做的工作时，我们注意到有一些关键的主题、短语和单词今天仍在发挥作用。他们已经成为雪佛兰卡车形象和词典的核心。这种洞察力推动了创意，这说明了雪佛兰卡车在 100 多年的时间里是如何一致的，即使它们已经现代化和进化了。
Silverado: 那时和现在 3
案例简介：EntrySummary 2018 marked Chevrolet’s 100th year anniversary building and selling trucks in the United States. Celebrating that milestone was important to the brand, its fans and followers, as well as for Chevy’s truck business, so we did not want to miss the opportunity. At the same time, we did not want to be purely nostalgic. Our objective was to execute that celebration in a forward-focused, rather than backward-looking, way. With that in mind, we had a simple brief: “Chevy Trucks: 100 Years of Building the Future.” As we looked back over past work done to market Chevy trucks, we noticed there were key themes, phrases, and words that were still in play today. They had become central to the Chevy Truck image and lexicon. That insight drove the creative, which illustrates how consistent Chevy Trucks have been over 100 years, even as they have modernized and evolved.
Silverado: Then and Now 3
案例简介：EntrySummary 2018 标志着雪佛兰在美国的 100 周年建筑和销售卡车。庆祝这一里程碑对该品牌、其粉丝和追随者以及雪佛兰的卡车业务都很重要，所以我们不想错过这个机会。与此同时，我们不想纯粹怀旧。我们的目标是以一种前瞻性而不是向后看的方式进行庆祝。考虑到这一点，我们有一个简单的简报: “雪佛兰卡车: 100 年的建设未来。 “当我们回顾过去为推销雪佛兰卡车所做的工作时，我们注意到有一些关键的主题、短语和单词今天仍在发挥作用。他们已经成为雪佛兰卡车形象和词典的核心。这种洞察力推动了创意，这说明了雪佛兰卡车在 100 多年的时间里是如何一致的，即使它们已经现代化和进化了。
Silverado: Then and Now 3
案例简介：EntrySummary 2018 marked Chevrolet’s 100th year anniversary building and selling trucks in the United States. Celebrating that milestone was important to the brand, its fans and followers, as well as for Chevy’s truck business, so we did not want to miss the opportunity. At the same time, we did not want to be purely nostalgic. Our objective was to execute that celebration in a forward-focused, rather than backward-looking, way. With that in mind, we had a simple brief: “Chevy Trucks: 100 Years of Building the Future.” As we looked back over past work done to market Chevy trucks, we noticed there were key themes, phrases, and words that were still in play today. They had become central to the Chevy Truck image and lexicon. That insight drove the creative, which illustrates how consistent Chevy Trucks have been over 100 years, even as they have modernized and evolved.
Silverado: 那时和现在 3
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Silverado: Then and Now 3
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