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第一只口香糖制成的鞋
案例简介：阿姆斯特丹的主要品牌价值之一是清洁。但是每年成千上万公斤的口香糖都会流到街上。为了让人们意识到这个问题，该机构想出了一个独特的解决方案。口香糖是由合成橡胶制成的，所以大量的口香糖被从街上刮掉，变成了人们真正想要的东西: 口香糖，第一只由回收口香糖制成的鞋子。此外，口香糖回收箱被放置在整个城市，为更多的运动鞋提供材料。它们听起来又粘又不愉快。但是，由于口香糖实际上是由合成橡胶制成的，其结果是耐磨的，有点芳香。为了抗议乱扔垃圾，阿姆斯特丹街道上的口香糖被刮掉了。除了制造口香糖，该机构还放置了更多的口香糖回收箱。
第一只口香糖制成的鞋
案例简介：One of the main brand values of Amsterdam is cleanliness. But every year thousands of kilos of chewing gum finds its way on to the streets. To make people aware of this problem the agency came up with a unique solution. Gum is made from a synthetic rubber, so loads of it were scraped off the streets and turned into something people actually want: the Gumshoe, the first shoe made from recycled gum. In addition, gum recycling bins were placed throughout the city, providing material for even more sneakers.Sports shoes made of chewing gum? They sound sticky and unpleasant. But as gum is actually made of synthetic rubber, the result was wearable and faintly fragrant. The gum was scraped from Amsterdam's streets in a protest against littering. As well as creating the Gumshoe, the agency put more gum recycling bins in place.
The first shoe ever made from chewing gum
案例简介：阿姆斯特丹的主要品牌价值之一是清洁。但是每年成千上万公斤的口香糖都会流到街上。为了让人们意识到这个问题，该机构想出了一个独特的解决方案。口香糖是由合成橡胶制成的，所以大量的口香糖被从街上刮掉，变成了人们真正想要的东西: 口香糖，第一只由回收口香糖制成的鞋子。此外，口香糖回收箱被放置在整个城市，为更多的运动鞋提供材料。它们听起来又粘又不愉快。但是，由于口香糖实际上是由合成橡胶制成的，其结果是耐磨的，有点芳香。为了抗议乱扔垃圾，阿姆斯特丹街道上的口香糖被刮掉了。除了制造口香糖，该机构还放置了更多的口香糖回收箱。
The first shoe ever made from chewing gum
案例简介：One of the main brand values of Amsterdam is cleanliness. But every year thousands of kilos of chewing gum finds its way on to the streets. To make people aware of this problem the agency came up with a unique solution. Gum is made from a synthetic rubber, so loads of it were scraped off the streets and turned into something people actually want: the Gumshoe, the first shoe made from recycled gum. In addition, gum recycling bins were placed throughout the city, providing material for even more sneakers.Sports shoes made of chewing gum? They sound sticky and unpleasant. But as gum is actually made of synthetic rubber, the result was wearable and faintly fragrant. The gum was scraped from Amsterdam's streets in a protest against littering. As well as creating the Gumshoe, the agency put more gum recycling bins in place.
第一只口香糖制成的鞋
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The first shoe ever made from chewing gum
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基本信息
- 广告战役： #Gumshoe#
- 广告品牌： Amsterdam Metropolitan Area
- 发布日期： 2018-04-01
- 行业领域： 认证机构 , 商务服务 , 其他
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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