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Gymbox: Gymbox。任何事情都是由BMB决定的
案例简介：
Gymbox: Gymbox。任何事情都是由BMB决定的
案例简介：
Gymbox: Gymbox. Anything Goes by BMB
案例简介：
Gymbox: Gymbox. Anything Goes by BMB
案例简介：
Gymbox: Gymbox。任何事情都是由BMB决定的
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Gymbox: Gymbox. Anything Goes by BMB
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BMB has created a print campaign for Gymbox to relaunch the brand as an antidote to boring gyms. It will roll out across out-of-home sites and social media, to time with its reopening on 12 April.Using Gymbox brand colours, the work juxtaposes work out activities with playful contrasting headlines. In the first ads, a dancer is pictured in the corner of a boxing ring accompanied by the line: ‘Where ballerinas come to box’. Another shows a bodybuilder on a pole with the line “Where powerlifters come to pole dance'. The sign-off is the campaign theme: ‘Gymbox. Anything Goes.’CreditsAdvertiser/Brand GymboxCampaign Title Anything Goes. GymboxCreative Agency BMBChief Creative Officer Matt LeverHead of Strategy Mel ArrowAccount Director Matt BonnyCreatives Ben Lambert & Alex MawbyDesigner Sam HamerProject Manager Jade Wilkes
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