Weight Tag|短视频,活动|广告营销案例【ADGuider广告指南】

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重量标签

案例简介：战略新秀丽是市场上最具创新性的品牌，一直致力于改善消费者的旅行体验，开发尖端技术。我们决定创建一个独特而简单的解决方案，也很容易得到: 一个识别标签，也可以作为每个飞机乘客的标尺。结果在第一阶段，我们在不同的机场 (坎昆、墨西哥、洛杉矶) 、酒店、商场、杂志和新秀丽商店发放了 10,000 多个重量标签。这样，我们设法把新秀丽的名字放在每个手提箱上，不管品牌如何。概要每年，航空公司从行李超重费用中赚取数十亿美元，乘客因这些费用浪费了无数小时的耻辱和痛苦。这就是为什么市场上旅行箱最轻的品牌新秀丽创造了一个任何人都可以使用的简单解决方案。执行从经典的行李元素 -- 识别标签开始，我们通过纸质工程过程创建了一种新的标签，使我们能够将其转化为刻度。由于战略点的厚度和路线，重量标签支持 23千克。 /50 磅。没有打破,大多数航空公司的重量限额。此外，它非常容易处理，几乎任何能够提包的人都可以使用它。活动描述介绍重量标签，第一个识别标签，也作为一个规模。

重量标签

案例简介：Strategy Samsonite is the most innovative brand in the market, always aiming to improve the travel experience of its costumers and developing cutting edge technology. We decided to create a unique and simple solution that’s also easy to get: an identifying tag that also works as a scale for every plane passenger. Outcome On the first phase, we handed more than 10 thousand Weight Tags in different airports (Cancún, México, LAX), hotels, malls, magazines and Samsonite stores.That way, we managed to put the Samsonite name on every suitcase, regardless the brand. Synopsis Every year, airlines earn billions of dollars from baggage overweight fees, and passengers waste countless hours of shame and suffering due to these fees.That is why Samsonite, the brand with the lightest traveling suitcases in the market, created a simple solution that is available for anyone. Execution Starting from a classic baggage element, the identifying tags, we created a new kind of tag through a paper engineering process that allowed us to transform it into a scale.Due to the thickness and the dielines placed in strategic points, the Weight Tag supports 23 kg. / 50 lb. without breaking, the weight allowance in most airlines.In addition, it’s so easy to handle that practically anyone capable of lifting a bag can use it. CampaignDescription Introducing Weight Tag, the first identifying tag that also works as a scale.