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机器
案例简介：EntrySummary 每天晚上都有一个不可思议的事件发生。然而，惯性、借口甚至是疯狂地看一场新节目往往会妨碍外出。有了这部电影，StubHub 提醒人们出去看看他们最喜欢的艺术家 -- 在为时已晚之前。 简要解释 在这部电影中，我们在一个电子实验室里打开，在那里我们看到正在制造 “智能” 设备。但是我们很快意识到，当这些设备开始自己思考时，它们可能有点太聪明了。他们召集世界上所有其他机器来报复 humankind，一场史诗般的人机对战随之而来。随着人类争夺安全，城市崩溃了。当文明的终结看起来很突出时，我们的英雄角色被提醒，他应该在有机会的时候做不同的事情。 解决方案 我们开始创造一个黑暗的电影科幻悲剧，以一个笑话结束。为了让这个笑话尽可能有趣，我们需要把其他一切都直接播放。我们是在一个相关的地方开始的 -- 一个智能手机实验室，一个技术人员正在制造一部看起来太聪明的手机。从那以后，我们必须创造一种视觉语言，让这些机器都在交流, 因此，我们创建了一个在屏幕上出现的问题界面，以及从受影响的机器中出现的类似水晶的生长。一旦确立，每一个决定都是为了尽可能制造最大的紧张和兴奋。当动作最终平静下来时，当我们的主角哭喊着看到 Sia 的假发时，我们继续直接播放。
机器
案例简介：EntrySummary Every night there’s an incredible event happening. Yet so often, inertia, excuses or even binge-watching a new show gets in the way of going out. With this film StubHub reminds people to get out and see their favorite artists—before it’s too late. BriefExplanation In this film we open in an electronics lab where we see “smart” devices being made. But we quickly realize that these devices are perhaps a little too smart when they start thinking for themselves. They rally all the other machines in the world to take revenge on humankind, and an epic man-versus-machine battle ensues. Cities crumble as humans scramble for safety. And just when the end of civilization seems eminent, our hero character is reminded that he should’ve done things differently while he had the chance. Solution We set out to create a dark cinematic sci-fi tragedy that ends with a joke. And in order to make that joke as funny as it could be, we needed to play everything else straight. We started in a relatable place—a smartphone lab where a technician is building a phone that turns out to be too smart. From there, we had to create a visual language that made it clear that these machines were all communicating, so we created a glitchy interface to go on screens and a crystal-like growth that emerges out of the affected machines. Once that was established, every decision was made in order to create the most tension and excitement as possible.When the action finally quiets down, we continue to play it straight when we have our lead character cry and yell at the ridiculous sight of Sia’s wig.
Machines
案例简介：EntrySummary 每天晚上都有一个不可思议的事件发生。然而，惯性、借口甚至是疯狂地看一场新节目往往会妨碍外出。有了这部电影，StubHub 提醒人们出去看看他们最喜欢的艺术家 -- 在为时已晚之前。 简要解释 在这部电影中，我们在一个电子实验室里打开，在那里我们看到正在制造 “智能” 设备。但是我们很快意识到，当这些设备开始自己思考时，它们可能有点太聪明了。他们召集世界上所有其他机器来报复 humankind，一场史诗般的人机对战随之而来。随着人类争夺安全，城市崩溃了。当文明的终结看起来很突出时，我们的英雄角色被提醒，他应该在有机会的时候做不同的事情。 解决方案 我们开始创造一个黑暗的电影科幻悲剧，以一个笑话结束。为了让这个笑话尽可能有趣，我们需要把其他一切都直接播放。我们是在一个相关的地方开始的 -- 一个智能手机实验室，一个技术人员正在制造一部看起来太聪明的手机。从那以后，我们必须创造一种视觉语言，让这些机器都在交流, 因此，我们创建了一个在屏幕上出现的问题界面，以及从受影响的机器中出现的类似水晶的生长。一旦确立，每一个决定都是为了尽可能制造最大的紧张和兴奋。当动作最终平静下来时，当我们的主角哭喊着看到 Sia 的假发时，我们继续直接播放。
Machines
案例简介：EntrySummary Every night there’s an incredible event happening. Yet so often, inertia, excuses or even binge-watching a new show gets in the way of going out. With this film StubHub reminds people to get out and see their favorite artists—before it’s too late. BriefExplanation In this film we open in an electronics lab where we see “smart” devices being made. But we quickly realize that these devices are perhaps a little too smart when they start thinking for themselves. They rally all the other machines in the world to take revenge on humankind, and an epic man-versus-machine battle ensues. Cities crumble as humans scramble for safety. And just when the end of civilization seems eminent, our hero character is reminded that he should’ve done things differently while he had the chance. Solution We set out to create a dark cinematic sci-fi tragedy that ends with a joke. And in order to make that joke as funny as it could be, we needed to play everything else straight. We started in a relatable place—a smartphone lab where a technician is building a phone that turns out to be too smart. From there, we had to create a visual language that made it clear that these machines were all communicating, so we created a glitchy interface to go on screens and a crystal-like growth that emerges out of the affected machines. Once that was established, every decision was made in order to create the most tension and excitement as possible.When the action finally quiets down, we continue to play it straight when we have our lead character cry and yell at the ridiculous sight of Sia’s wig.
机器
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Machines
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基本信息
- 广告战役： #StubHub!-影视-0888#
- 广告品牌： StubHub!
- 发布日期： 2000
- 行业领域： 互联网服务 , 网站
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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