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鲸鱼
案例简介：新Lada Granta “保持文字” 运动Lada Granta是Avtovaz阵容中的传奇汽车，也是俄罗斯市场上最畅销的三大汽车之一。但是，它具有其他型号中最便宜的价格，因此被视为日常使用的多用途汽车，而不是梦想中的汽车。研究表明，人们正在对广告失去信任。他们倾向于相信真人讲述的故事。这就是为什么我们创造了真实的生活故事，讲述了信守诺言的真实人。故事深入人心，引起了观众前所未有的热烈反响。俄罗斯地区的许多人过着简单的生活，不要求获得认可，金钱或名声。他们做自己必须做的事情，并且经常为他人做，无视自己的需求。这就是俄罗斯的普通人。无论他面临什么情况和困难，一旦得到承诺，他都会信守诺言。他可靠，朴实，诚实，谦虚。无私的行为是他的普遍和期望。他的亲密关系取决于他。您可以依靠他，但他很少可以依靠他的汽车，这通常是建造不良的汽车或旧的汽车。可靠的人需要一辆可靠的汽车。我们将日常英雄的日常挑战提升到深刻的人类戏剧水平，我们庆祝那些无论在什么情况下都信守诺言的人。结果，VTR和CTR比市场标准高出2-4倍，平均观看时间为75%，比为汽车细分市场视频定义的30英寸基准高出3倍。
鲸鱼
案例简介：New Lada Granta “Keeping The Word” campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment.
Whale
案例简介：新Lada Granta “保持文字” 运动Lada Granta是Avtovaz阵容中的传奇汽车，也是俄罗斯市场上最畅销的三大汽车之一。但是，它具有其他型号中最便宜的价格，因此被视为日常使用的多用途汽车，而不是梦想中的汽车。研究表明，人们正在对广告失去信任。他们倾向于相信真人讲述的故事。这就是为什么我们创造了真实的生活故事，讲述了信守诺言的真实人。故事深入人心，引起了观众前所未有的热烈反响。俄罗斯地区的许多人过着简单的生活，不要求获得认可，金钱或名声。他们做自己必须做的事情，并且经常为他人做，无视自己的需求。这就是俄罗斯的普通人。无论他面临什么情况和困难，一旦得到承诺，他都会信守诺言。他可靠，朴实，诚实，谦虚。无私的行为是他的普遍和期望。他的亲密关系取决于他。您可以依靠他，但他很少可以依靠他的汽车，这通常是建造不良的汽车或旧的汽车。可靠的人需要一辆可靠的汽车。我们将日常英雄的日常挑战提升到深刻的人类戏剧水平，我们庆祝那些无论在什么情况下都信守诺言的人。结果，VTR和CTR比市场标准高出2-4倍，平均观看时间为75%，比为汽车细分市场视频定义的30英寸基准高出3倍。
Whale
案例简介：New Lada Granta “Keeping The Word” campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment.
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